On Mon, 2006-01-30 at 20:42 +0100, Steven Pauwels wrote:

> Hi Ian,
> 
> Any information I get from any volunteer tells me something about the 
> where OOo stands as a community and as a product. My aim is to find out 
> how mature it is as a project. If no data is known about usage, we 
> should launch a survey to get data and at least that gives us an idea 
> and if we are lucky (data in favor of OOo), it is a fine marketing 
> persuador as well.

According to IDC OOo has 10% global market share. Forresters put it at
15%.

> These are my findings today (some of you might have noticed that I try 
> to post my findings every day, based on any new info I get, but I do 
> like my weekends :))
> 
> - Get a clue on about when a 3.0 release is planned (next year? ....) 
> and if there is no scheduled moment... get marketing ready asap...
> - Create a separate product promotion website to launch 3.0
> - Get data on visitors, office suite usage, downloads, etc... on that 
> website.. ( a happy user is a great source for data...) why not ask 
> users who download a new version to help us out by answereing a few key 
> questions?
> - Define marketing goals and means for 3.0 and make them public to the 
> volunteers and local projects as part of the marketing strategy.
> - Get the local projects to inter-act on a marketing level.
> - I am sure I am starting to forget some of the things I mentioned 
> earlier..
> 
> Here is a thing I would like to discuss with all involved in marketing: 
> giving the product another name. (.org in a name is confusing, we can 
> not use OpenOffice without .org, there is a fine example: 
> Mozilla-->Firefox) Please let me know what you think and how you feel 
> about the product and community sharing the same name.

Changing the name has been discussed at length. The difficulty is there
is never enough of a consensus and while Sun holds the copyright and
controls anything that costs any money its quite difficult to change the
name even if there was a consensus. I think we could spend a lot of time
on things that come to nothing. Getting local projects to interact might
be the best bet. To an extent I have been doing this with my INGOT
project and other community members eg recently I was in Germany with
Manfred Reiter who used to be the co-lead of the German Language
project. We are working together on the EuroLinux project and that will
get OOo to schools throughout Europe. We have 10 countries involved.

Regards,
-- 
Ian Lynch <[EMAIL PROTECTED]>
ZMS Ltd

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