Hi Jeff,
Just thought I would pop in with really a few questions relative to the
strategic marketing plan. Like some others on the list, I've been going
through it recently and trying to figure out where things stand with the
project.
Indeed.
The first thing I would note, is I agree with some comments relative to a lack
of details regarding implementation. Some good high level vision and it even
moves down the chain a bit. I would also say making the connection between
the higher level objectives and some of the lower level strategies is not the
easiest.
But can be done :) Done it before and willing to do it. Think the latest
discussions are moving along the right track.
Anyway, a few questions about the strategies section from the end of the
document:
Item 1.16 - "improve packaging" to make it easier to migrate to OOo versus
upgrade to MSO. Anyone know exactly what this means? Does this have to do
with the installer - making sure it is easy to install on Windows? Or is
there some other packaging this is referring to?
Think it relates to the ease installing OOO whem MSO is installed and
'automate' upgrading while doing so. Correct me if I am wrong...
Item 3.8 - Making OOo available in public libraries. Do we have any
statistics on this project?
Items 4.4, 4.5, 4.6, and 4.7 - all have to do with marketing to different
target groups. Has there been any work to develop marketing materials for
these specific targets? I found the brochure on the web site - are there
others? Any instructions anywhere on what might best resonate with the
different target groups?
I asked the same questions some time ago ans I think that marketing
materials are not sufficient as the are now. Should define where to get
more. These instructions are what I mean by getting a strategy to get to
the objectives... Some help for the MarCons and feedback from the local
projects on their results.
Item 4.16 - has anybody setup a database of speaker's or maintain a list?
Hmmm, I came across something listing names of marcons for the local
projects but since i did not need it at that point i did not bookmark it
:) but the problem is that finding it again takes a long time... and one
can not bookmark everything...
Item 4.22 - supplying statistics about users. I've seen comments both
inquiring as to whether this is going on and some discussion that the data is
perhaps being collected, but no is analyzing it. Is that correct?
Some data is pooring in now... well little data actually but thanks for
what is posted!
Finally, I know there has been some discussion regarding a specific marketing
site ala spreadfirefox.com or what some others have done. I don't know
whether I agree that needs to be done, but I do think the
marketing.openoffice.org could be improved to provide more guidance to help
those who want to "evangilize" for OOo.
The minimum thing to do is changing the homepage to make it more
appealing to first time visitors, recent studies about usability show
that it takes not even half a second to form an oppinion on a websites
professionalism and subject... I agree in improving marketing
.openoffice.org.
Thanks for reading!
Jeff Causey
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Steven P.
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