Hi All,

Just my 2 cents on the idea of a separate web site.  I would prefer not to see 
that happen.  At least, not yet.  I would rather see us continue trying to 
work using the assets currently available.  The wiki has just been "opened" 
and I think there is still some "sorting" going on as to its role.  Let's let 
the dust settle a bit more.

As for the existing marketing.openoffice.org web site, imo one of the biggest 
drawbacks is confusion over who the web site's intended audience is.  For 
example, Steven suggests the need for "a structured library of information, 
tools and marketing materials to marketing volunteers."  This would seem to 
imply the site is geared toward "volunteers".  What kind?  The kind that want 
to help spread the word?  Or those who want to help with art?  Help writing?  
Research?  Something else?

The question that then comes to my mind is what about OEM's?  Where do they go 
for materials?  Reporters?  Someone that just wants a good looking CD label 
for a friend?

Hopefully some see where I am going with this.  In the SMP, there is a whole 
section about target audiences and what should be done to reach them.  I'd 
suggest the same analysis be applied to marketing.openoffice.org - who is it 
meant for?  With that, it can then be worked on to respond to their needs.  
And if there is some group that could be better served elsewhere or in some 
other way, that can be identified and worked on as well.

Thanks,

Jeff Causey

On Tuesday February 21 2006 13:23, Steven Pauwels wrote:
> Hi all,
>
> RealGrouchy posted some ideas that I favor and one of them is the
> returning issue of a marketing webiste.
> As I see no point in having the same discussion all over again, since we
> have had it... I am going to make one.
>
> Website goals:
>
> - to provide a structured library of information, tools and marketing
> material to marketing volunteers.
> - provide an end user interface to the information, downloads and other
> aspects related to OOo in a low entry level setup.
>
> I found many of the posts to marketing lists valuable and think their is
> a nice potential of marketing knowledge to succeed.
>
> If any of you marketeers are willing to contribute, let me know.
>
> I will provide hosting and domainname at my expense. All ideas are
> welcome, they will be referenced.
>
> Steven P
>
>
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-- 
Jeffrey G. Causey, CPA, CAPM
President
Strategic Innovations, Inc.
336-675-1652
www.strategic-innovations-inc.com

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