Hi, On 2006-03-10, at 10:30 , Lars D. Noodén wrote:
Many people confuse the general category "presentation graphics" with a specific brand and product line of software.It is a problem for us that too many people use one particular brand name instead of the general term "presentation graphics". For many of these people, the brand name *is* presentation graphics and for them there is only one. Others know better, but contribute to the problem by not using the correct term.Newpapers make that mistake and I see even major magazines like Time and Newsweek make that mistake.It's a matter of marketing. If we can start insisting on editors saying "presentation graphics" when they mean presentation graphics, and not say "MS PowerPoint (r)" when they mean "presentation graphics", we open the opportunity to bring in OOo and Impress. If we leave it be, we leave the market with one single product whether we want to or not.Mindshare is important Comments, thoughts, suggestions?
An good point. MS is clearly benefiting from the "Kleenex" phenomenon, where a brand name has become a noun. We actually don't have too much power individually but joined with others, we do. A general program then that we can enunciate as a "communiqué" might work nicely. It could be posted to the homepage and Newsletter, with a title like, "Language for the Modern Age", and be a brief description of dos and don'ts. We can also couple that with a cheat sheet of manners, eg, DON'T send a PowerPoint® slide, DO send PDF, ODP, or some other universally readable format. Etc. Again, giving this prominence.
-Lars
Lars Nooden ([EMAIL PROTECTED])
Keep the market open by keeping software patents out:
http://europa.eu.int/comm/internal_market/indprop/patent/
consultation_en.htm
Thanks, Louis
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