On Thursday 04 October 2007 00:23, Florian Effenberger wrote:
> Hi Graham,
>
> I see your point, and I'm very sorry if some information has not
> been passed on in time. I really got swamped by thousands of
> e-mails and tasks, so sorry should I have forgotten to pass that
> information on. Nontheless, I think I have passed it on. :-)

The frustrating thing is that the wiki page was set up for just this 
sort of thing and then it wasn't used.  
It doesn't take long  to type "Sun vendor will supply usb drives" or 
"Sun PR agency is going to do the ads."  

>
> State of now is:
> - Vendor of T-Shirts and USB drives will be the Sun vendor. It's
> the easiest way for us, because then we don't have to deal with
> several vendors and can pass that task on to Sun.

Easy is not always best.  The simple fact that this organisation is 
run by volunteers is always going to mean that anything is going to 
take longer and be a little more difficult and thus easier to hand 
off to Sun contractors.  That can NEVER be a reason to do it 
because then we may as well pack up this project and leave all the 
marketing to Sun's PR Agency.  Take away these functions and 
suddenly the marketing project loses it's significance, it's reason 
for being.   

We have people on this list with Marketing degrees, people with 
decades of experience marketing their own business and people with 
years of experience marketing OOo in their communities.  You cannot 
buy that sort of commitment to a brand but the easiest way to kill 
a volunteers commitment by making their contribution irrelevant.

So let's be careful we don't go there.  The way to prevent this is 
maintaining communication.  

We need a process for when a project like this arises.  It's 
probably better to discuss this on the wiki. I'll start a 
discussion with some suggestions. 

>
> - I don't know anything about the T-Shirts yet. Will ask Sun if
> they have details from their vendor.
>
> - The USB drives need to be pretty fast. We once had slow ones
> for OOoPortable, this was bad. So I will receive a sample to
> check it out. If all goes well, we then can produce these and
> design a layout for them, but I don't have any details until I
> received the drive.
>
> - Ad placement will be done by Sun's PR agency, so we don't have
> to deal with sizes, placements and so on and can concentrate on
> design and message. :-) Do not get me wrong: The campaign will
> NOT be run my Sun's PR agency, they "only" make a proposal for ad
> placement. The ads and messages/slogangs will be determined by
> us, and only by us.
>
> I just got some information regarding ad placement and will
> forward it to the list ASAP.

I look forward to seeing that.   Lets get this info onto the wiki 
otherwise it's just going to get lost in here.

>
> Our next tasks are:
>
> - Choose which message/slogan we want to use (see the Wiki).
> - Design the ads.
> - Design the T-Shirts as soon as we have details.
> - Design the USB drives as soon as we have details.

We don't need detail to do preliminaries and concepts. Let's get the 
art project moving on it now.

>
> Again, I'm sorry that this is so short in time, but believe me,
> it's the same for me. I'm sure we can push this nontheless! I
> hope that next time we have more time to better coordinate
> things.

I agree with Cor,  no need to apologise for something that is out of 
your control.  

What could have been done though was delegating some of the tasks 
involved with this to people who weren't going to be at conference.  
We lost probably a week or ten days because the marketing leads 
were busy having to deal with conf organisation detail, but that's 
past tense and I just mention it as a pointer for the future.

>
> Florian
>

Cheers
GL

-- 
"GET LEGAL - GET OPENOFFICE.ORG"
http://why.openoffice.org
ISO 26300 compliant

Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

INGOTs Assessor Trainer
Moderator New Zealand
(International Grades in Office Technologies)
www.theingots.org.nz

GET DRESSED GET OOOGEAR
http://ooogear.co.nz

---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]

Reply via email to