Hi there, I guess you all gonna kill me for that, but...
Things regarding the marketing campaign have changed. I just got feedback from Sun that we do NOT need to design a banner for this quarter. Sun's PR agency did not only look for places to place the ad, so we don't have to struggle with that, but given the very short time we had, the money has already been spent on contextual links. I quote: "The click-through rate is much higher than we get with banner ads, so this contextual advertising seems pretty effective." and "This campaign for openoffice.org is text based. As a reader scrolls over an article, the text box appears when one of the keywords is highlighted." These links will bring the user to our download page, but with a tracking ID, so we can actually count the success (i.e. clicks and downloads) of this current campaign. Quote again: "The goal we gave the agency was to promote downloads. They recommended this text based approach as the most effective in their experience. That's why the link directs to download." I will send information and details on the contextual links on this list ASAP, as soon as I compiled data, and will also let you know how things are going, how successful they are. Regarding our merchandise: I just received the USB disk for testing and will let you guys know if it is fast enough, i.e. if we can go with it this month, or if we have to produce other items first. You remember - the problems with USB drives were that many of them are too slow to be used for OOoPortable. I'm very sorry on the communication issues and that this quarter we did not have the chance to come up with a design on our own. I hope the marketing project can proove they are able to come up with such things in the future, and I hope we get more time for that to coordinate and publish in the future. I am confident that we are able to bring these things on, and we should get a chance to do so in the future. Again, sorry to all of you who had great ideas and slogans. It was not my decision and not my fault, but given the short period of time, it might have been the only solution. We'll definitely keep the ideas in the Wiki, and I hope we can use them very soon. So, please don't kill me... ;-) Florian --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
