On Wednesday 10 October 2007 00:16, Florian Effenberger wrote: > Hi there, > > I guess you all gonna kill me for that, but... > > Things regarding the marketing campaign have changed. I just got > feedback from Sun that we do NOT need to design a banner for this > quarter. Sun's PR agency did not only look for places to place the ad, > so we don't have to struggle with that, but given the very short time we > had, the money has already been spent on contextual links. I quote: "The > click-through rate is much higher than we get with banner ads, so this > contextual advertising seems pretty effective." and "This campaign for > openoffice.org is text based. As a reader scrolls over an article, the > text box appears when one of the keywords is highlighted."
Which is what I said at the beginning > > These links will bring the user to our download page, but with a > tracking ID, so we can actually count the success (i.e. clicks and > downloads) of this current campaign. Quote again: "The goal we gave the > agency was to promote downloads. They recommended this text based > approach as the most effective in their experience. That's why the link > directs to download." However this approach is exactly the wrong thing to do. Converting a text click to a 100 mb download click is very difficult. The download page does nothing to sell the software and that's fair enough. It's not designed to do that. You have to have people ready and wanting to download _before_ they go there. Louis made the point very early on in the process that in the past they got click throughs from ads, but it made Zero impact on download numbers. > > I will send information and details on the contextual links on this list > ASAP, as soon as I compiled data, and will also let you know how things > are going, how successful they are. Please do this. Getting people to the download page is likely to be pointless if past experience is anything to go by. The statistic I would be interested in is the number of hits to downloads. In the normal course of things there should be a number that represents the proportion of hits to the number of downloads. If that proportion remains the same and the number of hits climbs substantially the number of downloads will rise with it then we can call the campaign a success. if however the number of hits increase without a similar increase in downloads; ie downloads remain static then the campaign could be considered a failure > > Regarding our merchandise: > I just received the USB disk for testing and will let you guys know if > it is fast enough, i.e. if we can go with it this month, or if we have > to produce other items first. You remember - the problems with USB > drives were that many of them are too slow to be used for OOoPortable. We still don't know how this is getting distributed or what the cost of the things is. > > I'm very sorry on the communication issues and that this quarter we did > not have the chance to come up with a design on our own. I hope the > marketing project can proove they are able to come up with such things > in the future, and I hope we get more time for that to coordinate and > publish in the future. I am confident that we are able to bring these > things on, and we should get a chance to do so in the future. Given the timing of it all, (Short time frame, Just when people are preparing for conference) it seems we were setup to fail. > > Again, sorry to all of you who had great ideas and slogans. It was not > my decision and not my fault, but given the short period of time, it > might have been the only solution. I don't believe that at all. >We'll definitely keep the ideas in > the Wiki, and I hope we can use them very soon. > > So, please don't kill me... ;-) Not your fault Florian, no point in shooting the messenger, once again the volunteer part of project gets dumped on by SUN, or perhaps in this case, their PR agency. I would be very interested to hear what sort of spin Erwin and/or Simon put on this. And they wonder why we struggle to get people for the project. Easiest way to get rid of volunteers is to make what they do completely meaningless. > > Florian > Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
