Ben, first sorry to have missed you in Barcelona. What you're saying here is interesting. I am wondering on how we could spread that. My first take would blogs. We could , in a week, have several OOo bloggers mention elaborate on this meme. Some IBM bloggers could also join in on this topic.
Any comments? Charles. Benjamin Horst a écrit : > The first line in the article perpetuates a fallacy that we need to combat. It claims that MS Office has 95% marketshare! > > Recently I became very skeptical of this number, and did some research to find out what it means. Unlike what one would expect, it does not mean that 95% of users (PC users or office software users, pick one market) use Microsoft Office. According to Wharton business school at University of Pennsylvania, it means that 95% of the revenue collected for the sale of office suites goes to MS. Thus, our free product is not measured in this statistic at all! (http://knowledge.wharton.upenn.edu/article.cfm?articleid=1795) > > If you measure marketshare as number of computers with the software installed, as a percentage of all computers, then Microsoft has far less than 95% and OOo has a good slice: Microsoft claims to have about 400 million MSO users, and some estimates place OOo users at 100 million. With these simple numbers, MS has 80% marketshare and we have 20% (obviously excluding other players; maybe these numbers could be refined). > > We need to propagate the meme that MS has 80% marketshare and we have 20%. This will make it clear to people that MS is vulnerable and we are growing strongly and quickly. In turn, it will make more people feel comfortable adopting our suite. > > To spread this meme, we need to write articles about it, comment on blogs, email editors of articles like this one, and publish our numbers as much as possible! Please, everyone get in touch with the author of today's article--there's a comment link at the bottom! > > -Ben > > On Oct 12, 2007, at 12:07 AM, Kaj Kandler wrote: > > Hi guys, > have you read this article? > > http://knowledge.wpcarey.asu.edu/index.cfm?fa=viewfeature&id=1483 > > It's about a study "To pay or not to pay for & Office software." > > Has some interesting Marketing results. Free is not the differentiator, > but safety that the product is maintained and will be around in a few > years. > > Kaj >> --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] >> > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
