The first line in the article perpetuates a fallacy that we need to
combat. It claims that MS Office has 95% marketshare!
Recently I became very skeptical of this number, and did some
research to find out what it means. Unlike what one would expect, it
does not mean that 95% of users (PC users or office software users,
pick one market) use Microsoft Office. According to Wharton business
school at University of Pennsylvania, it means that 95% of the
revenue collected for the sale of office suites goes to MS. Thus, our
free product is not measured in this statistic at all! (http://
knowledge.wharton.upenn.edu/article.cfm?articleid=1795)
If you measure marketshare as number of computers with the software
installed, as a percentage of all computers, then Microsoft has far
less than 95% and OOo has a good slice: Microsoft claims to have
about 400 million MSO users, and some estimates place OOo users at
100 million. With these simple numbers, MS has 80% marketshare and we
have 20% (obviously excluding other players; maybe these numbers
could be refined).
We need to propagate the meme that MS has 80% marketshare and we have
20%. This will make it clear to people that MS is vulnerable and we
are growing strongly and quickly. In turn, it will make more people
feel comfortable adopting our suite.
To spread this meme, we need to write articles about it, comment on
blogs, email editors of articles like this one, and publish our
numbers as much as possible! Please, everyone get in touch with the
author of today's article--there's a comment link at the bottom!
-Ben
On Oct 12, 2007, at 12:07 AM, Kaj Kandler wrote:
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Hi guys,
have you read this article?
http://knowledge.wpcarey.asu.edu/index.cfm?fa=viewfeature&id=1483
It's about a study "To pay or not to pay for … Office software."
Has some interesting Marketing results. Free is not the
differentiator,
but safety that the product is maintained and will be around in a
few years.
Kaj
- --
Kaj Kandler
Conficio - http://www.conficio.com/
Phone: +1 (781) 632 5773
*** Technical support for non technical users of OpenOffice.org ***
*** http://plan-b-for-openoffice.org/ ***
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