Hey guys, Studying a lot of business courses on wide variety of
topics and going through leadership course last week, I learned that for successful business or campaign it requires two basic things: A vision and mission statement, having one without the other one is like having a car without any wheels, and vice versa. If some of you not familiar with this concept let me elaborate. These two concepts are part of a bigger picture, Strategic Planning. Learn more here about http://www.answers.com/topic/strategic-planning?cat=biz-fin In a nutshell: * A Mission statement: tells you what the company is now. It concentrates on present; it defines the customer(s), critical processes and it informs you about the desired level of performance. * A Vision statement: outlines what a company wants to be. It concentrates on future; it is a source of inspiration; it provides clear decision-making criteria. Through mission statements, we try to reach our goals set by our vision statement. It is my belief, for OOo marketing to be more successful and effective we need to have a vision statement first - outlining the future for OOo, and then knowing that blueprint for the future we can draft a mission statement that will help us achieve the goals set in the vision statement on a daily basis. Best regards, Viktor Nagornyy OpenOffice.org <http://innprinte.com/products/openofficeorg> Marketing Products only from INNprinte.com A Viktorix Innovative printing service.
