Hey guys, I've added new page to Marketing Wiki: Strategic Planning http://wiki.services.openoffice.org/wiki/OOo_Strategic_Planning
It is a broader look at our marketing foundation, see what it is and what we are missing. viktor -----Original Message----- From: John McCreesh [mailto:[EMAIL PROTECTED] Sent: Wednesday, November 28, 2007 4:18 AM To: [email protected] Subject: RE: [Marketing] Mission statement Please add this to the wiki page... Thanks - John On Tue, November 27, 2007 22:24, Viktor wrote: > Hey guys, > > Studying a lot of business courses on wide variety of > > topics and going through leadership course last week, I learned > > that for successful business or campaign it requires two basic things: > > A vision and mission statement, having one without the other one is like > > having a car without any wheels, and vice versa. If some of you not > familiar > with this concept let me elaborate. > > > > These two concepts are part of a bigger picture, Strategic Planning. > > Learn more here about > http://www.answers.com/topic/strategic-planning?cat=biz-fin > > > > In a nutshell: > > > > * A Mission statement: tells you what the company is now. It > concentrates on present; it defines the customer(s), critical processes > and > it informs you about the desired level of performance. > > > > * A Vision statement: outlines what a company wants to be. It > concentrates on future; it is a source of inspiration; it provides clear > decision-making criteria. > > > > > > Through mission statements, we try to reach our goals set by our vision > statement. > > > > It is my belief, for OOo marketing to be more successful and effective we > need to have a vision statement first - outlining the future for OOo, and > then knowing that blueprint for the future we can draft a mission > statement > that will help us achieve the goals set in the vision statement on a daily > basis. > > > > Best regards, > > Viktor Nagornyy > > OpenOffice.org <http://innprinte.com/products/openofficeorg> Marketing > Products only from INNprinte.com > > A Viktorix Innovative printing service. > --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
