Ok. I was thinking about how most people find out about any products - lets
say MS Office. You see commercials on tv and all over the internet, and
print ads too.
So I put my mind to work and he's a what i come up with.
I call it 'OOomercial'.
Whats are major barrier? Money. We do not make profits on OOo. So we don't
have the resources for our marketing campaign. Here's my plan.
Let's put OpenOffice.org on TV. Wait, some of you might think, didn't you
just say we don't have money? Yes, we don't but keep reading.
My initiative is a two stage process: 1. Get a commercial. 2. Get the funds.
1. Get a commercial.
Ok, so we need a commercial. How do we get one at a very low price?
I say let's get it for free. How? A contest. Let's initiate OOo commercial
contest. Anyone who wants to participate can upload or mail a video that
they think might "sell" (for free of course) OOo to the public. This would
be a great opportunity for students majoring in film, marketing, etc. Plus,
anyone can do it. Also, it can be anything from movie, animation, and
slideshow that bests represents OOo. At the end of the contest Community
Council would pick out 10 (or any number of videos) the best ones and they
would be posted on the site for the community to vote and decide on the ONE
that will be on TV. The winner would be shown on TV and the rest of them
would be used freely on the site and would be available for download to be
used on other sites for marketing. Most likely we would need them to be in
English as it is used primarily around the world. And if possible we could
double it in other languages.
2. Get the funds.
This is a tough one. We would need to start major campaign to raise
money to pay for TV commercial. First, we would need to find out how much it
would cost us on appropriate channels around the world. Also, we could
contact TV channels as well as any contributing companies that would want to
sponsor our campaign. We would have a page that showed how much we made and
how much we got left to reach our goal. Fliers, free internet ads, drives,
and etc would be appropriate tools to raise money.
After we would have our commercial and money, we would go live on TV screens
around the world...hurting competition with our freedom.
I would be able to provide webspace if needed for the contest page, not big
on web design though. Someone else can do that. =)
This is my proposal. Let's see what community thinks.
viktor
www.innprinte.com
www.viktorix.com
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