On Thu, 29 Nov 2007 18:23:11 -0600, Italo Vignoli
<[EMAIL PROTECTED]> wrote:
Alexandro Colorado wrote:
I agree with you in principle however this idea most be further develop
to be able to aproach and follow steps to get this. I agree that if OOo
gets endorsed by celebrities like Leo Laporte or John C. Dvorak they
will get a lot of plugs for the products. However developing a
strategy to aprocah this kind of guys really need some kind of know how.
Talking wtih hungry journalist looking to stir the pot might fire back
to us as we saw during the OOo Conference where just a journalist ride
on the high profile of OOo name to nurture a scandal and draw eyes to
his article.
Alexandro, I have been handling this kind of programs as a consultant
for over 25 years, inside corporations and PR agencies. In Italy, where
I manage such a program, OOo has over 100 articles each month (average)
and a peak of 300 in September. In Italy, MS has fired their MS Office
PR Manager, because he wasn't able to keep OOo pace. Today, the press
stirs the MS Office pot (titles start to affirm that OOo has more users
than MS Office, which is not true at all, but this is their problem and
not our problem).
I think we can scale to a higher level based on the experience we have
had in Italy (over 3 years now).
Best, Italo
Any roadmap? Step by Step program? Even create some strategic
documentation? Wiki on the marketing? Do we cold call writers from tech
mags, invite them to have dinner?
In the past I contact some magazines now I am writing for a couple of
them. However I think this is trying to make a mountain by doing it
yourself. I would more gladly pick up your brains and let other ones build
this mountain for me. I also like dinners :D
--
Alexandro Colorado
Help the Tabasco Relief efforts:
http://rootcoffee.blogspot.com/2007/11/race-to-save-mexico-flood-victims.html
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