On Saturday 15 December 2007 03:42:18 :murb: [maarten brouwers] wrote: > Hi Florian, > > -Hello all, I just subscribed since it was suggested that we would gather > some additional input on this list as well, some may know me from my input > in the webdev group and more sporadically art- > > > Maybe we should even raise this issue with the website team, as I heard > > that they want to completely re-work some parts of the site. > > This effort actually started at the website-dev group, and from there the > art group was pulled in for design. Now it is also time to have some of > you looking at the proposals. > > Our requirements page is quite messy, but here it is: > http://wiki.services.openoffice.org/wiki/Website/Requirements > > and those interested in the status of some of the design ideas: > http://wiki.services.openoffice.org/wiki/Website/Proposals > > However, the idea is to go very minimal with the mainpage, so little text. > The question here is to what extent do you think, from a marketing > perspective, it is necessary to explain e.g. what OOo is on the main page > (either through images and/or text). Currently the suggestion is that this > is maybe kept to none, or nothing more than stating that it is "The free > office suite", as a kind of tagline of the openoffice.org logo.
In marketing speak "Positioner" We have a number of postioners floating about. The current one is "Open. For Business" (I put that one on the collaboration version of Niks early effort) "Your Next Office Upgrade" is another However for this exercise we possibly need something else that is suited to this medium specifically. Most of our others work best as Brand awareness positioners which may not be best for this exercise. The critical thing is impact, information and emotion (in this case desire) in a single short phrase I am aware that we have reached (Well I have, about twelve hours earlier than you guys :) ) our "Day of Reckoning", however I think that given that the discussion has been very productive and we have been making constant and significant progress, Louis might allow us a few days extension. > > g., > > Maarten > Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
