Hi Viktor, we have already a survey that is mentioned everytime users
install OOo (on windows) which let them know about what is the most common
used module etc.
However this is rather scattered and not on a focus group manner which the
main point is the 'focus'. We don't need that many people just 7 - 10 but
keep it short and to the point and format the questions in a way that are
not so ambiguos.
Highly specialized surveys and recruiting of the group should not be taken
lightly since the results can vary a lot depending on them.
So my suggestion is for us to base a survey on this 7 O's and get a
response from that. And be able to work with the results.
So first step is to define the questions, the second is to recruit users,
and third is to get a survey web app to get the answers from the 10 users
we choose. I am against having a public survey since it will affect the
result in a negative way because we fall into 'mob mentality'. Most of
these surveys are filled out individually as opposed to 1 survey for the
whole group.
On Tue, 01 Jan 2008 14:28:36 -0600, Viktor <[EMAIL PROTECTED]>
wrote:
Talking about surveys. Has anyone ever thought
running a survey? Marketing is based on what surveys show,
that's how marketing strategies are created. We could run a survey
asking OOo users some basic questions like: age, gender, country,
UI friendliness, deciding factor for OOo use, if switching from
proprietary
office suites as them why? I hate long surveys, we could make this small
one page survey to collect data on our users more efficiently and without
"guesstimating". After all, this is what every company does to increase
marketing efficiency.
viktor
-----Original Message-----
From: Alexandro Colorado [mailto:[EMAIL PROTECTED]
Sent: Tuesday, January 01, 2008 8:14 AM
To: OpenOffice Mktg
Subject: [Marketing] Focus groups for OOo
I had a talk with some marketing people and I learned about this 7 O's
and what we can do to work for us. Basically is about getting to know
better our userbase and even monitor and track the relationship with
OpenOffice.org.
The better knowledge we have of our clientbase will give us a better
outlook on how to keep them and expand to new target users.
So the 7 O's are the following:
* Occupants (who are the costumers)
* Objects (what are their needs)
* Objectives (what do they want to solve)
* Organizations (who participate on the decision making)
* Occassions (to what point consumers take the decision)
* Operations (how do they do the decision making process)
* Outlet (what are their preffer method of gettiing it)
The idea is to start getting more feedback from focus groups and regular
users that have different experience level. A 10people focus group might
help us get to this points, we most target regular users as opposed to
community members which will be a different goal.
So my first suggestion is to make a questionaire involving key questions
that will answer this 7 O's and we can get a better reference to our
targets on content and design.
--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org
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