Talking about surveys. Has anyone ever thought running a survey? Marketing is based on what surveys show, that's how marketing strategies are created. We could run a survey asking OOo users some basic questions like: age, gender, country, UI friendliness, deciding factor for OOo use, if switching from proprietary office suites as them why? I hate long surveys, we could make this small one page survey to collect data on our users more efficiently and without "guesstimating". After all, this is what every company does to increase marketing efficiency.
viktor -----Original Message----- From: Alexandro Colorado [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 01, 2008 8:14 AM To: OpenOffice Mktg Subject: [Marketing] Focus groups for OOo I had a talk with some marketing people and I learned about this 7 O's and what we can do to work for us. Basically is about getting to know better our userbase and even monitor and track the relationship with OpenOffice.org. The better knowledge we have of our clientbase will give us a better outlook on how to keep them and expand to new target users. So the 7 O's are the following: * Occupants (who are the costumers) * Objects (what are their needs) * Objectives (what do they want to solve) * Organizations (who participate on the decision making) * Occassions (to what point consumers take the decision) * Operations (how do they do the decision making process) * Outlet (what are their preffer method of gettiing it) The idea is to start getting more feedback from focus groups and regular users that have different experience level. A 10people focus group might help us get to this points, we most target regular users as opposed to community members which will be a different goal. So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
