On Wed, 29 Jul 2009 03:30:47 Alexander Matrunich wrote: > Hello! Greetings Alexander and welcome to the project
> > I want to join the marketing project and would like to introduce > myself. I am from Pskov, Russia; I'm a marketing researcher and also I > conduct classes in sociology in local institute. My professional > interests are at the intersection of social sciences and IT. > > I've started a pilot research aimed to find the image of office > software suite in general and OpenOffice.org in particular. The > subject of survey is the regular users without high level of the > interest in IT. It is well known I think, that this group could be termed our largest demographic under the subset "IT People". >E.g. what does a user mean by words "I've used > OpenOffice for a period of time, but then I've installed normal office > suite". What is the "normality" here, etc. One thing that I have noticed amongst this group is the ratio of "instigators" to "followers" in comparison between say OOo and the encumbent market leader. Because of it's position and marketing and recognition factor I would suspect, the MSO Instigator to follower can be in the 1:Thousands bracket for a migration to complete For OOo the ratio is more likely going have to be in the 1:tens for a migration to work. For large adoptions this is a substantive barrier because of the need to first either find or create these "instigators" in the organistion > > The biggest (and accessible by researchers) organization In Pskov > region what uses OpenOffice is Regional Administration (RA). There are > 800 workstations, third of them are with OOo. > > I met with the cio of RA Yuri Kolesnikov and he allowed to conduct the > survey among RA employees. I plan 2 stages of the survey. The first > one is aimed to get the general picture how OpenOffice is used in RA. > The first stage is conducted using interviewing of experts. The first > expert became Mr.Kolesnikov. 3 interviews are collected now and I have > some interesting information from them. That would be absolutely fascinating > > The second stage is planned as quantitative questionnaire survey of > RA's employees. > > Is this project interesting for the community? Where do I say Hell yes! :) > > Are there any similar surveys in other regions? > > How should I publish the current state of survey and the results? > Should I do it on my site only or it'll be useful to create special > page on ooo.org? The best method probably would be to create a wiki page http://wiki.services.openoffice.org/wiki/Marketing > > > > Alexander Matrunich > [email protected] > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [email protected] > For additional commands, e-mail: [email protected] -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
