Hello Graham! On Wed, Jul 29, 2009 at 01:14, Graham Lauder<[email protected]> wrote: > On Wed, 29 Jul 2009 03:30:47 Alexander Matrunich wrote:
>> I've started a pilot research aimed to find the image of office >> software suite in general and OpenOffice.org in particular. The >> subject of survey is the regular users without high level of the >> interest in IT. > > It is well known I think, that this group could be termed our largest > demographic under the subset "IT People". > I'm agree with you. And I want to investigate this largest group and look at these people more attentively. I mean to divide them into subgroups with the different degree of OOo-perspecitve. :) >>E.g. what does a user mean by words "I've used >> OpenOffice for a period of time, but then I've installed normal office >> suite". What is the "normality" here, etc. > > One thing that I have noticed amongst this group is the ratio of "instigators" > to "followers" in comparison between say OOo and the encumbent market leader. Yes, it's a good idea! I'll include it in the list of investigated variables. My interviewees (IT-dep stuff) have another typing in their work: people whose tasks are quite simple (text documents less then 10 pages, short tables and simple lists) and people who make difficult job (text documents about 50-100 pages, tables of some pages long, lists with some levels). > > Because of it's position and marketing and recognition factor I would suspect, > the MSO Instigator to follower can be in the 1:Thousands bracket for a > migration to complete > > For OOo the ratio is more likely going have to be in the 1:tens for a > migration to work. > > For large adoptions this is a substantive barrier because of the need to first > either find or create these "instigators" in the organistion > I'll try to find such instigators in the invesitigated organization. >> How should I publish the current state of survey and the results? >> Should I do it on my site only or it'll be useful to create special >> page on ooo.org? > > The best method probably would be to create a wiki page > > http://wiki.services.openoffice.org/wiki/Marketing > > Ok! I've created page http://wiki.services.openoffice.org/wiki/User_Perception_Research Now there is only adopted text from my first message, I'll extend it during the research. Alexander --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
