On Fri, 2009-11-27 at 10:34 -0800, Andy Brown wrote:
> I have placed a pdf copy of the pamphlet at
> http://www.the-martin-byrd.net/OOoPamphlet.pdf .  Thanks Lars.
> 
> --
> Andy Brown

Hi,

Thanks for the effort to produce the pamphlet, it is a lot or work.

>From a visual perspective, it is a lot of words, which can be daunting
to the receiver.  It would benefit from more "white space" and at least
one clear screenshot of a writer page showing the tool bars (which could
span a fold).  With the discussion of suitability for user groups, many
of the points were common, and could have shared a common space at the
top, the others need to be bullet points well spaced.

Rather than the list of links on the brochure, just one would suffice,
to the OOo homepage. By trimming much of the editorial whitespace can be
made available to allow the bullet points to stand out.

The idea of a pamphlet is to arrest the receiver's attention.  Where it
is too densely populated with words, it is often binned because it is
too much effort. We don't have to tell the whole story up front, we just
have to get them to read it, go to the website and download OOo.

The website should cover the benefits for different user groups in more
detail, starting with a link like "More info for pamphlet readers" for
example.

Now that the initial hard work is done, the editing can really turn this
into a fantastic resource.  The idea (which has just sprung to mind as I
write this) could be developed further by having specific pamphlets for
the different market segments: Home, Business, Education, Government. If
the initial pamphlet drives people to the website, then they could
download a pamphlet to take back to their particular organisation, to
initiate the discussion about using OOo.

Cheers


Andrew Greig
Community Distributor, OpenOffice.org
Melbourne, Australia


---------------------------------------------------------------------
To unsubscribe, e-mail: [email protected]
For additional commands, e-mail: [email protected]

Reply via email to