On Fri, December 11, 2009 4:41 pm, Christine Louise Beems wrote: [snip] > In light of which about the suggestion for a 'mix and match' high quality, > global, 'language neutral' (thus totally graphical) full color folder (printed on one side or both?); a generic/boilerplate black and white (with > fill-in space for local contact/promo info, optimally in an editable PDF) > 'ad slick' in multiple languages and suitable for reproduction on a photocopier and/or computer printer; and six (?) full-color unique 'product > info' inserts, one per each OO.o application... > > This seems a solid approach to me. In my lingo, what you describe is called > a Presentation Kit. And optimally, all the endorsed/approved materials that > go into the kit are developed, designed and formatted to enable any person > with immediate download of any single page and print very effective high quality 'product info inserts' a few at a time.
Agreed. It's also important to have all the text in one 'layer' to make it easy for people who may have no graphic skills to be able to produce a translated version. [snip] > In light of which I'm wondering, by what date do you envision these materials making print? I suspect the aim would be for the annual conference > in the autumn(?) of 2010 and the celebration of OO.o's 10th Birthday... I was thinking more end of Q1 2010... > Also, I think it is critical to clearly define 'the customer' we want these > materials persuade, intrigue and provoke to give OO.o a try. This is significant in terms not only of establishing brandname identity over the > long haul, but equally in terms of 'getting the most (ROI) bang for our buck > in terms of printing costs. I think this where the 'mix and match' approach comes in. The set of sheets describing the applications would be mostly factual - features with some generic benefits. For each target market, we would have a sheet describing the features and benefits specific to that market - so for the Education market, something like: http://why.openoffice.org/why_edu.html. An 'Education Presentation Kit' would consist of the 'Education' sheet, a set of 'Applications' Sheets, and ideally an OOo CD with education specific artwork and templates. > That is, are these materials are being designed to further expand knowledge > about OO.o in the community of application developers...? or is the overarching aim to attract and persuade business, education and > administrative professionals...? because just as with any translation, the > text and other content of the inserts must be meticulously constructed with > the 'professional lingo and imagery' that the folks we most wish to persuade > most fluntly speak... Agreed again. There is a sales pitch to end users, with different flavours for different markets. There is a different sales pitch to contributors, with different flavours for developers, artists, translators, etc. These could all be make use of the the same glossy A4 folder, and have the same background template for common branding. Thanks for your comments - very useful John -- John McCreesh - Marketing Project Lead - OpenOffice.org Join the hundred million - http://why.openoffice.org --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
