Hi Christine, *

Christine Louise Beems schrieb:
[...]
Please take a look at http://www.gozarks.com/ooo/ where I have posted an
illustration and some comments about overarching design strategy which
should perhaps be factored-in before the graphic styling for the inserts
is developed.

I agree with you, that the first step should be a consistent graphical basis for all the marketing materials, websites, official documentation etc.

There is some work being done to improve OpenOffice.org's visual identity in order to achieve a strong corporate branding.

Please have a look at http://wiki.services.openoffice.org/wiki/Design_Artwork_and_Branding_Project_Proposal and perhaps the corresponding thread on the Art list: http://marketing.openoffice.org/servlets/BrowseList?list=art&by=thread&from=2311531

If you are interested in that topic, feel free to add yourself to the list at the bottom of the wiki page.

With regard to your illustration:

You used the graphical elements from from OpenOffice.org 2: The gradient in OOo3 is different, the icons have been updated as well in color as in style. Your proposed modification to the logo (replace the black color by white with blue borders to improve the feeling of openness) is reasonable and will be taken into account when we start working on an update to the logo. Personally I don't think that the gradient in the gulls fits very well to the impression of the rest of the logo, but this feeling might change. I don't know if you modified the blue tone of the logo on purpose - it doesn't really fit to the blue of the background gradient that keeps the present logo color (RGB 6,52,140).

The Art Project tried to provide the graphical elements from OOo3 on this wiki page: http://wiki.services.openoffice.org/wiki/Art/OOo3_Design, but this page doesn't contain the icons (and the colored balls are still in OOo2 colors as in the splash screen).

If you want to use the OOo3 icons, please use the one provided here:
http://ui.openoffice.org/nonav/VisualDesign/OOo30MimeType.html

I think that the efforts of the group interested in a common OOo branding will lead to an updated graphical basis in some months I suppose. But for the meantime we should use the present OOo3 elements IMHO.

Best regards

Bernhard

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