Hi Rishi,

You can consider the use of microdata or related, for the purpose of SEO.

For further info, see 


Rishi Solanki wrote
> Devs,
> We would like to propose few enhancement over ecommerce portal in OFBiz.
> In
> other words we want to demonstrate how to use ecommerce portal for
> creating
> your own site. Regarding the same, we were looking at some wiki documents
> to browse the features already exists and demonstrated by Ecommerce
> portal.
> After browsing all the features we understand from ecommerce site OFBiz
> have, that, it covers all the aspects as a framework to demonstrate all
> the
> possible features OFBiz can support for Ecommerce. Also it demonstrate how
> these features uses the data model.
> So we were thinking to use ecommerce clone to demonstrate our purpose.
> That
> means, how an OFBiz user can create a modern Ecommerce site using the
> OFBiz
> Ecommerce portal. But on further diagnose we found that, the ecomclone
> have
> been removed in last month as result of email thread - *"Removing the
> ecomclone webapp from the ecommerce component"*. Also we gone thru the
> usage of *ecomseo* webapp and it also use the ecommerce to demonstarte its
> own seo related features metioned here
> <https://cwiki.apache.org/confluence/display/OFBIZ/Search+Engine+Optimisation%2C+SEO+in+ecommerce>.
> With all this said, we would like to use the *ecomseo* for our purpose or
> if community is not okay with it then we can add one more webapp parallel
> to ecommerce. We are fine in either way. Following are the enhancements we
> would like to propose for it, so that we can show an modern ecommerce site
> using OFBiz *ecomseo* or *new webapp*.
> - *ecomseo* or *new webapp* already cover the search engine friendly URLs
> using the SeoControlServlet and SeoCatalogUrlFilter. We just need to make
> sure all the features are working properly if we browse to *ecomseo*. As
> while browsing we have seen that the breadcrumbs are not working properly
> in all cases, also on changing catalogs page doesn't show the related data
> in *ecomseo*. So first we will fix all the related issue exists in
> *ecomseo*
> .
> - Like many modern ecommerce site, we would like show the catalogs as menu
> and category navigation in the menu bar. That means, if required we can
> set
> some data specific to *ecomseo *or* new webapp.*
> - *Category Navigation:* should shown from Solr instead of product and
> category data.
> - *Product Search Pages:* should shown from Solr instead of product
> keywords. With all the basic feature filtering criteria.
> - *Product Detail Page:* should show the minimum required fixed set of
> product features. That means, it does not cover all type of products like
> configurable products and other complex products. This also mean that, at
> some point we would like to narrow the ecommerce features and keep the
> general items required by mostly.
> - *Login and Registration:* We would like to add basic site registration
> process with minimum information.
> - *Shopping Cart:* Shopping cart will have all the basic functionality
> with
> fancy UI and JS support.
> - *Checkout:* Only one single page checkout with no steps. Fancy UI and JS
> support. It also includes the changes on assumption like by default
> billing
> and shipping address will be same and based on user action process will
> separate them.
> - *Overall Changes:* With the above basic flow changes on ecommerce, we
> would also override the decorators, UI, UX and add JS support to follow
> the
> latest standards.
> We would love to hear from community on this, and inputs on other areas if
> we missed something. Also if we do agree to do these changes, then we will
> start documenting the things one by one in detail on wiki probably with
> some wireframes to understand the things better. And after community agree
> on each item we can start on fixing the flows as per the final design.
> Thanks to Jacques and Pranay for the adding useful documents on wiki. It
> help us for identifying the work flows, the usage of apps, and preparing
> this basic plan. Thanks to Arun Patidar for discussion and planning.
> References:
> - https://cwiki.apache.org/confluence/display/OFBIZ/
> Search+Engine+Optimisation%2C+SEO+in+ecommerce
> - https://cwiki.apache.org/confluence/display/OFBIZ/
> Business+Process+Stories+and+Use+Cases+Library
> - https://cwiki.apache.org/confluence/display/OFBIZ/E-commerce
> --
> Rishi Solanki
> Manager, Enterprise Software Development
> HotWax Systems Pvt. Ltd.
> Direct: +91-9893287847
> http://www.hotwaxsystems.com

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