On Mon, Apr 8, 2013 at 9:26 AM, Robin Fowler <robin.fow...@outlook.com>wrote:

> Hi Samer,
>
> I agree with you that the logos should be evaluated with technical
> limitations in mind, but I think you might be putting too much emphasis on
> aspects that are not very relevant and should not be high on the priority
> list of choosing the right logo.
>
> I'm pretty sure the logo will be seen on screens 99% of the time and
> should therefore be designed for the screen. It will be seen on the website
> and as an application icon. That doesn't mean print shouldn't be
> considered, but it shouldn't be the primary reason for choosing a logo. And
> just to clear up any misconceptions, gradients can be printed fine
> nowadays. What would the logo be printed on anyway?
>
> I'm not saying I have much of a problem with the logo you chose (i can
> give more feedback), but I think it's important to get the priorities right
> here. In my opinion the priority is to have a modern, good-looking and
> recognisable logo that the community has chosen to be representative of
> their product, and i think that is what designers would vote for as well. I
> just think having a poll would be best.
>
> P.S. I agree with you that my first proposal doesn't scale that well, I
> will see if I can improve it.
>
> Robin
>

I think some sort of poll from users would be useful -- with ONLY the
candidates we think would scale well, of course.

Really even in that category there are about 5 or 6 that I really liked.




>
>
> On 5 Apr 2013, at 23:12, Samer Mansour <samer...@gmail.com> wrote:
>
> > I don't know if anyone watched the news yesterday, but does this logo
> look
> > a little familiar:
> > Facebook Home -
> > http://www.youtube.com/watch?feature=player_embedded&v=Lep_DSmSRwE
> >
> > Hi Everyone,
> >
> > Think of the average person, you tell them this needs to be used in the
> > icons, website, print, media, if you put these up for a poll from them,
> > they will vote for the most visually appealing.
> > Now think of designers, you tell them this needs to be used in the icons,
> > website, print, media, if you put these up for a poll from them, they
> will
> > vote for the best logo based on the use.
> >
> > Like Janl has stated, I moved forward with this one because it considered
> > the different mediums they will be displayed on and scaling the best.
> >
> > What specifically is not liked in the flattened proposals? Like Milos
> > pointed out, the TM spacing and size can be corrected and the font can be
> > changed with a new open font (someone can suggest and point me where to
> > download the font that suggest?)
> >
> > In order to propose a logo to the PMC, I don't think a vote or poll may
> be
> > necessar
> > If we can get to a point where one logo is picked, the PMC doesn't need
> to
> > judge logos, they just have to approve the change, am I correct?
> >
> > Here is something more constructive:
> > - Robin, would you be able to alter your logo to make it scalable, lines
> > are currently lost when shrinking. 32x32 and 16x16 icon?
> > - Vasilis, your logo too, could you figure a way to scale that down to
> > 32x32 and 16x16. I'm also interested to see what that logo would look
> like
> > if the gradients were gone, it would be excellent for print.  Could you
> > post that separately to compare?
> >
> > This isn't easy, the old logo works really well in all these areas so I
> > don't want to replace it with something that doesn't work well in the
> same
> > areas
> >
> > The official logo should be version independent as well.
> >
> > Samer
> >
> >
> >
> > On Fri, Apr 5, 2013 at 4:07 PM, Dave Fisher <dave2w...@comcast.net>
> wrote:
> >
> >>
> >> On Apr 5, 2013, at 8:02 AM, janI wrote:
> >>
> >>> On 5 April 2013 16:52, Rob Weir <robw...@apache.org> wrote:
> >>>
> >>>> On Fri, Apr 5, 2013 at 10:37 AM, janI <j...@apache.org> wrote:
> >>>>
> >>>>> On 5 April 2013 14:50, Rob Weir <robw...@apache.org> wrote:
> >>>>>
> >>>>>> On Fri, Apr 5, 2013 at 3:33 AM, Jürgen Schmidt <
> jogischm...@gmail.com
> >>>>>>> wrote:
> >>>>>>
> >>>>>>> On 4/5/13 6:01 AM, Samer Mansour wrote:
> >>>>>>>> Hello Everyone,
> >>>>>>>>
> >>>>>>>> Can I propose we move forward with this logo:
> >>>>>> http://imagebin.org/252847
> >>>>>>>> I kept the current official blue for both the logo and word 'Open'
> >>>> in
> >>>>>> the
> >>>>>>>> wordmark because the word 'Open' gets less emphasis with the
> >>>> lighter
> >>>>>>> blue.
> >>>>>>>> I also gave the text Apache a placement inside the valley made by
> >>>> the
> >>>>>> two
> >>>>>>>> O's as many people's designs had suggested.
> >>>>>>>> The font is Roboto Condensed which is Apache 2.0 Licensed.
> >>>>>>>
> >>>>>>> mmh, I don't think that it would be a good approach if we simply
> move
> >>>>>>> forward with this one. We collected several proposals over weeks
> now
> >>>>> and
> >>>>>>> it is still not easy to pick the serious ones.
> >>>>>>>
> >>>>>>> We should summarize what we have, maybe drop the obvious bad ones
> and
> >>>>>>> start a first vote. the 3 best voted proposals will be reviewed in
> >>>> more
> >>>>>>> detail if they fulfill our requirements and if we can appropriate
> >>>>>>> further brand elements like icons, app icon, etc.
> >>>>>>>
> >>>>>>>
> >>>>>> Maybe call the initial thing a "poll" rather than a "vote".  It is a
> >>>> form
> >>>>>> of testing, really, gathering feedback in a structured way.  But it
> is
> >>>>> not
> >>>>>> a decision-making process.  We could put the top 3 into a blog post
> >> and
> >>>>>> gather feedback and preferences on blog, mailing list, facebook,
> etc.
> >>>>>> We'll also get 'expert opinion' from those who understand logos
> well.
> >>>>> This
> >>>>>> all gives the PMC some solid information, from community members,
> >>>> users,
> >>>>>> experts, etc., to make a final decision.  Ideally these sources
> concur
> >>>> on
> >>>>>> their preferences.  But there might be divergent views.  But the PMC
> >>>>>> decides in the end.
> >>>>>>
> >>>>>
> >>>>> I have lost the overview of how many logos are in competition, since
> it
> >>>> do
> >>>>> not follow this theme intensively. I have seen at least one I really
> >>>> liked,
> >>>>> but to fair I think we should make one page (mwiki/cwiki or something
> >>>> else)
> >>>>> where everybody can see the competing logos side by side. The logos
> >>>> should
> >>>>> each be structured as Web-logo, software-logo and favicon (many seems
> >> to
> >>>>> forget this important part). With such a page the community can give
> >>>> their
> >>>>> opinion (I agree with rob, no vote just a poll), and the 3 best, go
> in
> >> a
> >>>>> second round, and of course pmc officially decide, but I am pretty
> sure
> >>>>> they will follow the opinion of the community.
> >>>>>
> >>>>> I personally would not take the 3 best to a blog/facebook etc....this
> >> is
> >>>>> "our" product, and we the community decide how to present it to the
> >>>>> end-users.
> >>>>>
> >>>>>
> >>>> I think of the Facebook thing would be more a poll then a decision
> >> making
> >>>> process.  It is another source of info.  As a PMC member, the more
> data
> >> I
> >>>> have to help make decisions the better.  I'd weigh heavily community
> >>>> opinion on our mailing lists, but I'd also be interesting in taking
> the
> >>>> pulse of ordinary users who are seeing these things for the first time
> >> with
> >>>> a fresh perspecitve,  as well as the opinions of experts.  It is all
> >> data.
> >>>> It is all good.
> >>>>
> >>>> It is "our" product, yes, but the logo is not for our private
> adoration.
> >>>> It is functional, in the sense that its distinctiveness and
> >> recognizably is
> >>>> as important as its aesthetics.  Personally, to make up my mind, I
> need
> >> to
> >>>> have feedback on how "outsiders" see and mentally process the logo,
> and
> >> not
> >>>> just how project "insiders" see it.  I think it needs to work well for
> >> all.
> >>>>
> >>>
> >>> Point taken, now I understand your view better and agree with it. But I
> >>> would still like to see all logos on a single page in the 3 variants,
> >> that
> >>> would help me and others make up our minds, and give you as PMC better
> >>> input.
> >>
> >> All logos on a new wiki page. If a designer wants to remove some of
> their
> >> designs from consideration now would be the time.
> >>
> >> I agree with having a poll. Keep track of the source of each set of
> >> results.
> >>
> >> Interpret the poll here on the list. If there is no consensus on the
> best
> >> choice then we have a vote. If there are more than 2 possible best
> choices
> >> we can use a ranked choice voting method.
> >>
> >> Seems like a plan.
> >>
> >> Would be something to start next week. Maybe Tuesday?
> >>
> >> Regards,
> >> Dave
> >>
> >>>
> >>> rgds
> >>> jan I.
> >>>
> >>>
> >>>> -Rob
> >>>>
> >>>>
> >>>>
> >>>>> Rgds
> >>>>> Jan I.
> >>>>>
> >>>>> -Rob
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>>> Then start the final vote.
> >>>>>>>
> >>>>>>> Just my opinion
> >>>>>>>
> >>>>>>> Juergen
> >>>>>>>
> >>>>>>>
> >>>>>>>
> >>>>>>>>
> >>>>>>>> The source file is an SVG created in Inkscape. The above is a png
> >>>>>> export.
> >>>>>>>>
> >>>>>>>> Samer
> >>>>>>>>
> >>>>>>>> On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour <
> samer...@gmail.com
> >>>>>
> >>>>>>> wrote:
> >>>>>>>>
> >>>>>>>>> Hello,
> >>>>>>>>>
> >>>>>>>>> I will wait a few more days but it sounds like the group will be
> >>>>> able
> >>>>>> to
> >>>>>>>>> come to a consensus on refreshing the orb in some way or another.
> >>>>> We
> >>>>>>> can
> >>>>>>>>> proceed with finalizing this logo proposal if no one objectifies.
> >>>>>>>>>
> >>>>>>>>> Samer
> >>>>>>>>>
> >>>>>>>>>
> >>>>>>>>> On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham <vka...@gmail.com
> >
> >>>>>>> wrote:
> >>>>>>>>>
> >>>>>>>>>> A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype,
> >>>>>> Twitter
> >>>>>>>>>> since they have money power to promote. What AOO needs is a good
> >>>>>>> looking
> >>>>>>>>>> logo
> >>>>>>>>>>
> >>>>>>>>>> With Warm Regards
> >>>>>>>>>>
> >>>>>>>>>> V.Kadal Amutham
> >>>>>>>>>> 919444360480
> >>>>>>>>>> 914422396480
> >>>>>>>>>>
> >>>>>>>>>>
> >>>>>>>>>> On 30 March 2013 18:17, Juergen Schmidt <jogischm...@gmail.com>
> >>>>>> wrote:
> >>>>>>>>>>
> >>>>>>>>>>> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
> >>>>>>>>>>>> On 3/29/13, Robin Fowler <robin.fow...@outlook.com> wrote:
> >>>>>>>>>>>>> Due to the opinions I've seen so far I've decided to make a
> >>>> new
> >>>>>>>>>> design:
> >>>>>>>>>>>>>
> >>>>>>>>>>>>>
> >>>>>>>>>>>
> >>>>>>>>>>
> >>>>>>>
> >>>>>>
> >>>>>
> >>>>
> >>
> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
> >>>>>>>>>>>>
> >>>>>>>>>>>> Here is a tweak, without the orb. Looks pretty olympic.
> >>>>>>>>>>>> http://imagebin.org/252139
> >>>>>>>>>>>>
> >>>>>>>>>>> maybe I am confused but I thought that we want something like
> >>>> the
> >>>>>> orb
> >>>>>>>>>> that
> >>>>>>>>>>> can be used standalone with the name. For ample for buttons,
> >>>>>> stickers
> >>>>>>>>>> etc.
> >>>>>>>>>>>
> >>>>>>>>>>> Juergen
> >>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> Overall it has a flat look and yet still some depth to make
> it
> >>>>>> stand
> >>>>>>>>>>> out
> >>>>>>>>>>>>> from the microsoft brand. I think it is also important to
> >>>> think
> >>>>>>>>>> about
> >>>>>>>>>>> the
> >>>>>>>>>>>>> form itself, the silhouette should ideally be recognisable on
> >>>>> its
> >>>>>>>>>> own,
> >>>>>>>>>>> which
> >>>>>>>>>>>>> is one reason using the apache feather is a good idea.
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> Some other thoughts:
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> One of the problems i see with a lot of the proposals is the
> >>>>> lack
> >>>>>> of
> >>>>>>>>>>> thought
> >>>>>>>>>>>>> given to typography. It seems the text is just slapped on as
> >>>> an
> >>>>>>>>>>>>> afterthought, in many cases the 'apache' is floating
> somewhere
> >>>>>>>>>> randomly
> >>>>>>>>>>>>> above 'openoffice'. Think of what you want the logo to imply,
> >>>> it
> >>>>>>>>>>> should not
> >>>>>>>>>>>>> look disorganised. Another thing worth pointing out is the
> >>>>> kerning
> >>>>>>>>>>> (spacing
> >>>>>>>>>>>>> between letters) which could be optimised on some of the
> >>>>>> proposals.
> >>>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>>>>>>> There was a long discussion about the typography, starting
> with
> >>>>> an
> >>>>>>>>>>>> open typography, and also a more artistic.
> >>>>>>>>>>>>
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> This is an extremely important aspect of the whole logo
> design
> >>>>> and
> >>>>>>>>>>> should be
> >>>>>>>>>>>>> considered when choosing a design. After all, many logos
> >>>> consist
> >>>>>> of
> >>>>>>>>>>> nothing
> >>>>>>>>>>>>> other than text.
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> I also want to say i really like Vasilis Xenofontos design.
> It
> >>>>>> might
> >>>>>>>>>>> be too
> >>>>>>>>>>>>> different from the current, but it's a very good logo imo.
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> Robin
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> On 28 Mar 2013, at 12:38, Samer Mansour <samer...@gmail.com>
> >>>>>> wrote:
> >>>>>>>>>>>>>
> >>>>>>>>>>>>>> Robin brought up a good point that we should pick a logo
> >>>> before
> >>>>>> we
> >>>>>>>>>>> start
> >>>>>>>>>>>>>> work on the application artifacts or the website as it will
> >>>>>>>>>> influence
> >>>>>>>>>>>>>> those.
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> I initially was excited that we could have a new logo, an
> >>>>>>>>>>> opportunity to
> >>>>>>>>>>>>>> change the face of OpenOffice.
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> But after I saw Chris R. proposal I convinced myself
> >>>> refreshing
> >>>>>>>>>>> rather
> >>>>>>>>>>>>>> than
> >>>>>>>>>>>>>> re-branding was the better path.
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> So I would like to start a conversation that will hopefully
> >>>>> give
> >>>>>>>>>> us
> >>>>>>>>>>>>>> strong
> >>>>>>>>>>>>>> arguments to picking a logo.
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> I already mentioned I liked the flat logo.
> >>>>>>>>>>>>>> Here are reasons:
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> - It is very similar to the current logo and that logo has a
> >>>>>>>>>> history
> >>>>>>>>>>> of
> >>>>>>>>>>>>>> being recognized.
> >>>>>>>>>>>>>> - Flat is 'in', easily recognizable on and works well on
> >>>> social
> >>>>>>>>>>>>>> platforms,
> >>>>>>>>>>>>>> screens and print media. (Think corporate and product logos
> >>>> of
> >>>>>>>>>> today,
> >>>>>>>>>>>>>> recently Pepsi, Domino's, Microsoft, Skype, Twitter)
> >>>>>>>>>>>>>> - This logo can be severed from the word mark to make it fit
> >>>>> in a
> >>>>>>>>>>> square
> >>>>>>>>>>>>>> and still carry the branding image. Icons, site, etc.
> >>>>>>>>>>>>>> - A middle ground for community members who like the current
> >>>>>> logo.
> >>>>>>>>>>> Who
> >>>>>>>>>>>>>> want
> >>>>>>>>>>>>>> to achieve a new image of 4.0 without tossing history.
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> Looking back, we had lots of ideas but it only took me a
> >>>> moment
> >>>>>>>>>> when
> >>>>>>>>>>> i
> >>>>>>>>>>>>>> saw
> >>>>>>>>>>>>>> Chris r.'s proposal to realize the logo didn't need to be
> >>>>> complex
> >>>>>>>>>> and
> >>>>>>>>>>>>>> completely new. That simple was actually beautiful.
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> Thoughts? Agree? Disagree (and your solution is)?
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> Samer Mansour
> >>>>>>>>>>>>>
> >>>>>>>>>>>>>
> >>>>>>>>>>>>>
> >>>>>>>>>>
> >>>>> ---------------------------------------------------------------------
> >>>>>>>>>>>>> To unsubscribe, e-mail:
> >>>>>> marketing-unsubscr...@openoffice.apache.org
> >>>>>>>>>>>>> For additional commands, e-mail:
> >>>>>>>>>> marketing-h...@openoffice.apache.org
> >>>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>>>>>>> --
> >>>>>>>>>>>> Alexandro Colorado
> >>>>>>>>>>>> Apache OpenOffice Contributor
> >>>>>>>>>>>> http://es.openoffice.org
> >>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>
> ---------------------------------------------------------------------
> >>>>>>>>>>>> To unsubscribe, e-mail:
> >>>>>> marketing-unsubscr...@openoffice.apache.org
> >>>>>>>>>>>> For additional commands, e-mail:
> >>>>>>> marketing-h...@openoffice.apache.org
> >>>>>>>>>>>>
> >>>>>>>>>>>>
> >>>>>>>>>>>
> >>>>>>>>>>>
> >>>>>>>>>>>
> >>>>>>>>>>
> >>>>>>>>>
> >>>>>>>>>
> >>>>>>>>
> >>>>>>>
> >>>>>>>
> >>>>>>>
> ---------------------------------------------------------------------
> >>>>>>> To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org
> >>>>>>> For additional commands, e-mail: dev-h...@openoffice.apache.org
> >>>>>>>
> >>>>>>>
> >>>>>>
> >>>>>
> >>>>
> >>
> >>
> >> ---------------------------------------------------------------------
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> >>
> >>
>
>
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>


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