I agree with Juergen. There are multiple things I don't really like about the 
proposed logo (obviously there'll always be something someone doesn't like). I 
think it would be better to vote and then make an educated decision based on 
the results. I can't say I agree with one person choosing a logo, especially 
with the amount of good proposals we've had.

Robin


On 5 Apr 2013, at 08:33, Jürgen Schmidt <jogischm...@gmail.com> wrote:

> On 4/5/13 6:01 AM, Samer Mansour wrote:
>> Hello Everyone,
>> 
>> Can I propose we move forward with this logo: http://imagebin.org/252847
>> I kept the current official blue for both the logo and word 'Open' in the
>> wordmark because the word 'Open' gets less emphasis with the lighter blue.
>> I also gave the text Apache a placement inside the valley made by the two
>> O's as many people's designs had suggested.
>> The font is Roboto Condensed which is Apache 2.0 Licensed.
> 
> mmh, I don't think that it would be a good approach if we simply move
> forward with this one. We collected several proposals over weeks now and
> it is still not easy to pick the serious ones.
> 
> We should summarize what we have, maybe drop the obvious bad ones and
> start a first vote. the 3 best voted proposals will be reviewed in more
> detail if they fulfill our requirements and if we can appropriate
> further brand elements like icons, app icon, etc.
> 
> Then start the final vote.
> 
> Just my opinion
> 
> Juergen
> 
> 
> 
>> 
>> The source file is an SVG created in Inkscape. The above is a png export.
>> 
>> Samer
>> 
>> On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour <samer...@gmail.com> wrote:
>> 
>>> Hello,
>>> 
>>> I will wait a few more days but it sounds like the group will be able to
>>> come to a consensus on refreshing the orb in some way or another.  We can
>>> proceed with finalizing this logo proposal if no one objectifies.
>>> 
>>> Samer
>>> 
>>> 
>>> On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham <vka...@gmail.com> wrote:
>>> 
>>>> A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype, Twitter
>>>> since they have money power to promote. What AOO needs is a good looking
>>>> logo
>>>> 
>>>> With Warm Regards
>>>> 
>>>> V.Kadal Amutham
>>>> 919444360480
>>>> 914422396480
>>>> 
>>>> 
>>>> On 30 March 2013 18:17, Juergen Schmidt <jogischm...@gmail.com> wrote:
>>>> 
>>>>> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
>>>>>> On 3/29/13, Robin Fowler <robin.fow...@outlook.com> wrote:
>>>>>>> Due to the opinions I've seen so far I've decided to make a new
>>>> design:
>>>>>>> 
>>>>>>> 
>>>>> 
>>>> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
>>>>>> 
>>>>>> Here is a tweak, without the orb. Looks pretty olympic.
>>>>>> http://imagebin.org/252139
>>>>>> 
>>>>> maybe I am confused but I thought that we want something like the orb
>>>> that
>>>>> can be used standalone with the name. For ample for buttons, stickers
>>>> etc.
>>>>> 
>>>>> Juergen
>>>>>> 
>>>>>> 
>>>>>>> 
>>>>>>> Overall it has a flat look and yet still some depth to make it stand
>>>>> out
>>>>>>> from the microsoft brand. I think it is also important to think
>>>> about
>>>>> the
>>>>>>> form itself, the silhouette should ideally be recognisable on its
>>>> own,
>>>>> which
>>>>>>> is one reason using the apache feather is a good idea.
>>>>>>> 
>>>>>>> Some other thoughts:
>>>>>>> 
>>>>>>> One of the problems i see with a lot of the proposals is the lack of
>>>>> thought
>>>>>>> given to typography. It seems the text is just slapped on as an
>>>>>>> afterthought, in many cases the 'apache' is floating somewhere
>>>> randomly
>>>>>>> above 'openoffice'. Think of what you want the logo to imply, it
>>>>> should not
>>>>>>> look disorganised. Another thing worth pointing out is the kerning
>>>>> (spacing
>>>>>>> between letters) which could be optimised on some of the proposals.
>>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> There was a long discussion about the typography, starting with an
>>>>>> open typography, and also a more artistic.
>>>>>> 
>>>>>>> 
>>>>>>> This is an extremely important aspect of the whole logo design and
>>>>> should be
>>>>>>> considered when choosing a design. After all, many logos consist of
>>>>> nothing
>>>>>>> other than text.
>>>>>>> 
>>>>>>> I also want to say i really like Vasilis Xenofontos design. It might
>>>>> be too
>>>>>>> different from the current, but it's a very good logo imo.
>>>>>>> 
>>>>>>> Robin
>>>>>>> 
>>>>>>> On 28 Mar 2013, at 12:38, Samer Mansour <samer...@gmail.com> wrote:
>>>>>>> 
>>>>>>>> Robin brought up a good point that we should pick a logo before we
>>>>> start
>>>>>>>> work on the application artifacts or the website as it will
>>>> influence
>>>>>>>> those.
>>>>>>>> 
>>>>>>>> I initially was excited that we could have a new logo, an
>>>>> opportunity to
>>>>>>>> change the face of OpenOffice.
>>>>>>>> 
>>>>>>>> But after I saw Chris R. proposal I convinced myself refreshing
>>>>> rather
>>>>>>>> than
>>>>>>>> re-branding was the better path.
>>>>>>>> 
>>>>>>>> So I would like to start a conversation that will hopefully give
>>>> us
>>>>>>>> strong
>>>>>>>> arguments to picking a logo.
>>>>>>>> 
>>>>>>>> I already mentioned I liked the flat logo.
>>>>>>>> Here are reasons:
>>>>>>>> 
>>>>>>>> - It is very similar to the current logo and that logo has a
>>>> history
>>>>> of
>>>>>>>> being recognized.
>>>>>>>> - Flat is 'in', easily recognizable on and works well on social
>>>>>>>> platforms,
>>>>>>>> screens and print media. (Think corporate and product logos of
>>>> today,
>>>>>>>> recently Pepsi, Domino's, Microsoft, Skype, Twitter)
>>>>>>>> - This logo can be severed from the word mark to make it fit in a
>>>>> square
>>>>>>>> and still carry the branding image. Icons, site, etc.
>>>>>>>> - A middle ground for community members who like the current logo.
>>>>> Who
>>>>>>>> want
>>>>>>>> to achieve a new image of 4.0 without tossing history.
>>>>>>>> 
>>>>>>>> Looking back, we had lots of ideas but it only took me a moment
>>>> when
>>>>> i
>>>>>>>> saw
>>>>>>>> Chris r.'s proposal to realize the logo didn't need to be complex
>>>> and
>>>>>>>> completely new. That simple was actually beautiful.
>>>>>>>> 
>>>>>>>> Thoughts? Agree? Disagree (and your solution is)?
>>>>>>>> 
>>>>>>>> Samer Mansour
>>>>>>> 
>>>>>>> 
>>>>>>> 
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>>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> --
>>>>>> Alexandro Colorado
>>>>>> Apache OpenOffice Contributor
>>>>>> http://es.openoffice.org
>>>>>> 
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>>>>>> 
>>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>> 
>>> 
>>> 
>> 
> 
> 
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