Hi all,

I have recently been thinking that we might want to do some "rebranding". When 
we started this project nearly 4 years ago, our goal was to create a Java-based 
RIA platform that could realistically compete with the industry-leading Flex 
and Silverlight. I think we have accomplished that. The forthcoming Pivot 2.0 
release is easily the best one yet.

Unfortunately, browser plugins have fallen out of favor in recent years, and 
many developers seem to think that the future of web-based RIA is HTML 5. 
Still, I believe that there are many developers out there (myself included) who 
would would prefer to continue building user interfaces in Java. 

Since the term "RIA" implies "web browser" to many developers, I have been 
trying to come up with a new acronym. I thought about a number of different 
possibilities but the one that seemed to fit best was "Installable Internet 
Application" (IIA). Most end users are already comfortable with the concept of 
downloading and installing an application, both on the desktop as well as on a 
mobile device. It would be great if there was a common development platform 
that could be used to build applications that target all major desktop OSes as 
well as mobile devices capable of running a JVM - I think that Pivot should be 
that platform. We're not quite there yet, but I have been working on some ideas 
for Pivot 3.0 and I will be sharing them soon.

Next week, we'll be issuing a press release to coincide with the 2.0 release. I 
think it makes sense to update the homepage at the same time to reflect this 
new branding. Here's what I came up with:

---
Apache Pivot is an open-source platform for building installable Internet 
applications (IIAs). It combines the enhanced productivity and usability 
features of a modern user interface toolkit with the robustness of the 
industry-standard Java platform.

Why Pivot?
Pivot allows developers to easily construct visually-engaging, cross-platform, 
connected applications in Java or any other JVM language, such as JavaScript, 
Groovy, or Scala. Pivot is also the only truly open IIA framework: it is 
completely open source, and is driven entirely by the software development 
community.

Pivot enables developers to build solutions using the tools they already know 
and love, decreasing delivery time and reducing technology sprawl.
---

Please let me know what you think.

Thanks,
Greg

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