Agreed on avoiding the "dominated by WSO2" comments. It could discourage
contributions.

In fact, to address Paul's points. You say that we should focus on just
making Stratos a success at Apache, including getting community support and
getting other companies involved. I agree completely. But I also think that
sending a clear message about the provenance of the Apache Stratos software
will be crucial to our success here.

And yep, I don't think it would be reasonable to demand WSO2 to produce a
comprehensive branding plan. I don't think anyone is asking about that. All
I am saying is that *these things a worth thinking about*, as early on as
possible. Trust me when I say that branding mistakes are *exceptionally*
painful to correct further down the road.

And to address Suresh's comments. I don't think anyone is attacking anyone,
or expressing a lack of trust, or anything like that at all. Only me, Joe,
and David, across multiple Apache projects, all have painful memories
branding problems. And we're bringing it up as a point of conversation.
That's all. As something for us to have a conversation about.


On 28 June 2013 12:09, Suresh Marru <[email protected]> wrote:

> I will weigh in both as a community member and also with my Mentor/IPMC
> hat on.
>
> Lets not forget, David and Joe were not raising these concerns with a
> trust (or lack of) factor, but with potential confusion both in present and
> in future. I sympathize with them passively knowing the background and can
> understand where they are coming from. I greatly appreciate their effort in
> this discussion. However I will give WSO2 benefit of doubt given the way
> they have played well so far on this project, and also most importantly
> considering the history on how they orchestrated previous apache projects.
> Sanjiva, Paul and WSO2 has been a open source developer factory and
> certainly deserves credit for grooming a fleet of apache members who not
> just contributed to the projects WSO2 is involved with, but ASF as a whole.
> In this case, we can safely say the credit does not transfer, but since we
> are only speculating on a potential problem, I am going to lean on this
> provenance.
>
> I have other concern on too much emphasize on "the communicated is
> dominated by WSO2" statements. I have seen this excessively being used in
> the past week. I suggest to deemphasize this and be more welcoming. If
> there is a need, I will write a detail phase wised community engagement,
> but I think we are all good now and just get on with podling setup.
>
> David, with your INFRA karma, can you help with any pending setup tasks?
> We need to get the GIT repo setup for code donation, svn repo and svnpubsub
> for CMS bootstrapping, and JIRA.
>
> Cheers,
> Suresh
>
> On Jun 28, 2013, at 5:32 AM, Paul Fremantle <[email protected]> wrote:
>
> > Hi
> >
> > I'm speaking personally here - in that I haven't discussed this with
> Sanjiva and others - but I think it is too early to ask WSO2 to say what
> our branding approach will be, and I think its actually not helpful. I have
> read the background and I also have other background in Apache. The reason
> I think it is unhelpful is this: WSO2 has just donated this and we are
> primarily focussed right now on making this a success in Apache. We want
> this to work as an Apache project with all that entails, including getting
> wide community support, and getting other companies to use this
> commercially as well. The result is, that until this succeeds in Apache and
> until we see how this pans out we can't (and shouldn't!) commit to a
> particular plan. What we can, and have done is to commit to abide by Apache
> naming rules.
> >
> > I also want to point out that there is a strong core of committers and
> Apache Members (and emeriti) involved in this who get Apache. There are
> also newbies who may make mistakes. Those mistakes are normal and are a
> sign that we are not running this as a corporate machine where every
> communication is managed, but as a genuine contribution to Apache where we
> CTR as a company and contributors are acting as individuals who need to
> earn and learn karma.
> >
> > Paul
> >
> >
> > On 27 June 2013 21:49, David Nalley <[email protected]> wrote:
> > On Thu, Jun 27, 2013 at 2:04 PM, Sanjiva Weerawarana <[email protected]>
> wrote:
> > > Noah I answered the same question by the same person (Joe) during the
> > > incubator discussion.
> > >
> > > You have my (personal) word we will run our proposed branding by the
> ASF
> > > branding team before we go out with it. To be honest, we have not even
> > > thought of how we'd do it ... we're a very different kind of company
> :-).
> > > We'll sort it out when we get there ..
> > >
> > > I wasn't trying to imply its a a fait accompli - just that I don't see
> the
> > > point of a discussion being repeated when the same committers voted
> for the
> > > current position 2 weeks ago.
> > >
> > > Sanjiva.
> > >
> >
> >
> > Sanjiva,
> >
> > I think that your missing the context of Joe's position, so a bit of
> history.
> >
> > CloudStack was an established brand from Cloud.com and later Citrix
> > that came to the ASF, much like Stratos. By all accounts from the
> > trademark folks, Citrix has done this relatively cleanly, and behaved
> > well. I suspect, particularly with the level of commitment we'ven seen
> > from WSO2, that this will also be the case and that there will be no
> > bad behavior. If that were the only concern, we wouldn't have a
> > conversation.
> >
> > Joe's particular pain points were not so much from what Citrix did,
> > but from the public linking the CloudStack brand to Citrix, and thus
> > linking actions and statements to Citrix, and continuing, despite lots
> > of reeducation efforts to link the two. In full disclosure - Joe and I
> > both are Citrix employees, and while we think our employer did a
> > decent job in behaving well from a trademark perspective, that isn't
> > the only piece of the puzzle.
> >
> > I'll give one example of such a problem: At a OSS event in India,
> > CloudStack had a booth manned by committers from the project. Separate
> > from that, Citrix sponsored the event and had a listing as a sponsor
> > (much like it does at the ASF). One of the organizers of that
> > conference who didn't catch the nuance of the problem, took it upon
> > himself to chang the logo on the website and combined the Citrix and
> > CloudStack logos so that 'Citrix CloudStack' was listed as one of the
> > Gold sponsors. This was noticed by folks external to the project and a
> > small but serious firestorm erupted, alleging that:
> > 1. Citrix was abusing the ASF, and the project and making it a vehicle
> > to advertise their product.
> > 2. Apache CloudStack wasn't an independent project, and that Citrix
> > was controlling it.
> > Of course to make it worse, no one in the project knew who in Citrix
> > sponsored the event, or where the munged logo came from, but
> > regardless, the damage was done, and even though it was rectified
> > within 12 hours, for some segment of the public, that became one of
> > their perceptions of the project. This isn't only such incident in
> > which people confused Citrix as the mouthpiece for CloudStack, but is
> > a decent example.
> >
> > So please don't take this as a 'we dont trust {you, WSO2}' - take this
> > as a 'we just came through a very similar process, and remember the
> > bruises'. And for the record, at the start of our project, I advocated
> > for keeping the CloudStack name, and if I had it to do over, I still
> > am 50/50 on whether to do so - there are advantages to keeping the
> > name and availing yourself of the branding investment made by WSO2.
> > There are also some potential downsides, and it's worth at least
> > having the community considering so they are making an informed
> > decision, not just the default.
> >
> > --David
> >
> >
> >
> > --
> > Paul Fremantle
> > CTO and Co-Founder, WSO2
> > OASIS WS-RX TC Co-chair, VP, Apache Synapse
> >
> > UK: +44 207 096 0336
> > US: +1 646 595 7614
> >
> > blog: http://pzf.fremantle.org
> > twitter.com/pzfreo
> > [email protected]
> >
> > wso2.com Lean Enterprise Middleware
> >
> > Disclaimer: This communication may contain privileged or other
> confidential information and is intended exclusively for the addressee/s.
> If you are not the intended recipient/s, or believe that you may have
> received this communication in error, please reply to the sender indicating
> that fact and delete the copy you received and in addition, you should not
> print, copy, retransmit, disseminate, or otherwise use the information
> contained in this communication. Internet communications cannot be
> guaranteed to be timely, secure, error or virus-free. The sender does not
> accept liability for any errors or omissions.
>
>


-- 
NS

Reply via email to