Marketing, eh? One trick I learned in marketing is to look at what you say about your product and REVERSE all the adjectives and ask: would your competition say any of those things about their own product?
If the answer is no, then you should drop those terms from the endorsement of your own product, as they are by definition vacuous and empty. Stick to the facts. To whit: "Apache Tapestry is a Java component-based web framework that features high productivity, great code reuse, robust deployment, and terrific performance." Or ... "Apache Tapestry is a Java component-based web framework." There, isn't that cleaner and clear of fluff? (You might also include other metrics on project health, releases, committers, PMC additions, etc.; info that the board would really find useful and fluff-free. But they'll weigh into that, I'm sure.) Respectfully, --k -- Sean Kelly VP, Apache OODT Apache Software Foundation On 2013.Oct.8, at 7.19p, Howard Lewis Ship <hls...@gmail.com> wrote: > Apache Tapestry is a Java component-based web framework that features > high productivity, great code reuse, robust deployment, and terrific > performance. > > Progress continues on the 5.4 release, which is still in alpha. There have > been > several further preview releases. > > -- > Howard M. Lewis Ship > > Creator of Apache Tapestry > > The source for Tapestry training, mentoring and support. Contact me to learn > how I can get you up and productive in Tapestry fast! > > (971) 678-5210 > http://howardlewisship.com
