As an aside, I just made a couple of edits. I replaced the seagull graphic 
by another one that's not a screenshot (courtesy of Alexandro) and removed 
the Mission Statement, as Alexandro suggested (again, not front-page 
material).

Cheers,
Daniel.


On Sat, Jan 15, 2005 at 08:48:37PM -0500, Daniel Carrera wrote:
> Hello,
> 
> I think I should explain the mockup I made in more detail:
> 
> http://www.math.umd.edu/~dcarrera/openoffice/website/HomePage/tryout01.html
> 
> I think that people are focusing on totally the wrong things, like 
> colours, and not enough on the things I really changed.
> 
> First, let me start by laying out objectives. What do we want from the 
> website? I'll divide the main tasks into 3 groups, one is specific, two 
> are broad:
> 
>  (a) Download the software.
> 
>  (b) Community/people (for lack of a better term). I'm referring to
>  people wanting to learn how to use the software, or become part of the
>  community, or the like. Specifically, I'm referring to mailing lists,
>  forums, documentation, and all the native-lang communities. Since I
>  don't have a good name for this group, I'll just call it "(b)".
> 
>  (c) About OOo. Another broad category, but less broad than (b). I'm
>  referring to decision makers, journalists, and people wanting to learn
>  about the organization, about open source, etc.
> 
> 
> We start by figuring out what our priorities for the home page are. I 
> layed them out like this:
> 
>  1. Download the software.
>  2. Everything in category (b).
>  3. Everything in category (c).
> 
> Now, before discussing the specific changes, I want to list some general 
> points about usability.
> 
> * Don't rely on fore-knowledge of the project's internal structure.
> 
> * A logical organization is good for usability.
> 
> * Don't ask "are grahics good?", that's asking the wrong question. 
> Graphics are neither inherently good, or inherently bad. A graphic that 
> draws the user away from the important content is bad. A grpahic that 
> draws the user towards important content is good.
> 
> * Same for colours. Colour is not inherently good or bad. But you have to 
> pay attention to how you use it, so that the user can access the important 
> things. Some general tips:
>   - Draw the user towards the most important things.
>   - Contrast. A significant portion of the population struggle with 
>     contrast.
>   - Daltonics. Don't mix red and green unless it's in a way that does not
>     carry part of the information you need to convey.
> 
> A good test is to see the page in grayscale and see if you lose anything 
> important.
> 
> * Short term memmory. When you read a sentence, your brain stores each 
> word in short term memmory, and assembles them into a coherent meaning 
> when you reach a period. Words are parsed similarly. So are colours, 
> boxes, and everything that the human brain identifies as distinct objects. 
> Short term memmory is finite, and actually quite small. It is a precious 
> resource, and should be spared as much as possible. The basic ways to do 
> that are:
>   - Reduce the number of elements on the page.
>   - Rely more on the user's already existing long-term memmory (e.g. use
>     familiar terms, instead of terms which the user has to figure out).
> 
> 
> With these things in mind, let's move on to the mockup. Please open a 
> window with the current OOo site, and another with the mockup:
> 
> http://www.math.umd.edu/~dcarrera/openoffice/website/HomePage/tryout01.html
> 
> 1) The first thing I did was give the download link the most prominent 
> position on the page. This was done through a box. I made the text for the 
> "unstable" link shorter, so as to focus more on the stable link. I added 
> an image on the right, but inside the box, to make the box as a whole more 
> significant. Since an image had to be chosen, I figured that showing our 
> logo was a reasonable choice. The exact image is not crucial to this 
> effect, as long as it has some measure of relevance.
> 
> 2) I then made the Native-lang section more dominant, but not more than 
> the download. I added an explanation (the only time I did this on this 
> site) so emphasize "community". I also added an icon that re-inforces the 
> community aspect while adding prominence to it.
> 
> 3) Now take a look at the left panel. I removed several links that were 
> redundant, and rephrased others to make the clearer:
>   - To Do's should be inside the Contributing page. How that's done is not
>     at issue, but one way would be to replace the "Programming" link.
>   - Donating Funds are also in the Contributing page.
>   - Likewise I removed Project Guidelines and Licenses. They should be
>     elsewhere on the site.
>   - I changed "Bugs & Issues" by "Report a bug", which is more 
>     comprehensible.
>   - I replaced "Articles, Blogs and Newsletter" by "What's new at OOo".
>     This phrase is short enough to fit on one line, which helps give it
>     only as much prominence as other links.
>   - I added a "For the Press" link. This link could link to the licenses
>     for example (though the licenses should also be behind the About 
>     OOo link).
>   - I replaced "About us" by "About OpenOffice.org" to help reinforce
>     the name, and also so that the "what's new at OOo" make more sense.
> 
> 4) I removed the login link above. This causes endless confusion at the 
> users list (CPH already described this).
> 
> 5) Now let's move on to the right panel. Most changes are in the 
> "community resources" box. I removed Product Information (should be behind 
> Press), screenshots, awards, roadmap and statistics. Of those, the only 
> one that is really a "community resource" is statistics, which is hardly 
> front-page news. The others can be put elsewhere (the About OOo and For 
> the Press links are good places).
> 
> The only thing I kept was "OOoForum", which I replaced by "Web Forums", 
> hence relying more on long term memmory instead of STM. With the newly 
> oppened space I migrated the "Mailing list" link from the left panel to 
> "community resouces", where it really belongs. And I added a Documentation 
> link. Since the links were all self explanatory, I removed the right 
> sub-column with the explanations, reducing the number of items on the 
> page.
> 
> 6) Now move down to Upcomming Events. First, I rewrote all the dates from 
> the American format to a format that everyone who knows some English will 
> understand. This format also takes up less space, incidentally.
> 
> I also removed the location, but I admit that this is a fuzzy point. We 
> need to decide if there's a real reason to have that information on the 
> *front* page. Maybe if we just included the country...
> 
> 7) Next box down. I replaced "The Press" by "OOo on the Press", which is 
> clearer, and easier to distinguish from "For the Press". I also removed 
> all the dates.
> 
> 8) Yes, I did change the colours. But there's nothing special about the 
> particular shades of blue I chose. All I was looking for was to:
> 
>    - Reduce the total number of distinct colours.
>    - Improve contrast.
>    - Not divert attention away from the download box.
> 
> Any colour scheme that achieves thos goals would be just as good.
> 
> 9) Alexandro pointed out that the Mission Statement is not front page news 
> either. I agree with him, that should be in the About OOo page and/or the 
> For the Press page.
> 
> I hope that this email helps people focus on the things I'm really trying 
> to propose, which centre on usability, and not on the colours and 
> graphics, which is not my area anyways.
> 
> Cheers,
> -- 
> Daniel Carrera            | I know everything, I just can't remember
> Join OOoAuthors today!    | it all at once.
> http://www.oooauthors.org | :-)
> 
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-- 
Daniel Carrera            | I know everything, I just can't remember
Join OOoAuthors today!    | it all at once.
http://www.oooauthors.org | :-)

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