On Monday 31 December 2007 10:01:42 :murb: [maarten brouwers] wrote: > Hi Kay, > > > I think the *approach *is fine, but I think the use of the "I" phrases > > is well, overdone. > > According to graham: > > "The most basic intuition is to read sentences. People do not read > words. They read blocks of words in groups of between five and eight. > People are ALWAYS attracted to any sentence with " I " in it. I'm > talking the Definite Pronoun here not the letter." > > I think we can leave them as they are for now. We can reevaluate them if > we actually have something to browse with (some HTML pages). We had > enough discussion on them already if you ask me. I am convinced by > Graham of the idea, but I also want to see how it works now first. > > g., > > > Maarten >
Hi Kay, Maarten, Sorry I've been tied up in the usual holiday stuff. One of the reasons I was keen to get this all done and dusted by the 15th of Dec. My holiday usually consists of going Bush for a time where running water is a luxury, so you can imagine how good the net connection! :) Maarten has put up the broad explanation but I'll add some deeper reasoning behind it. The statements allow people to relate to an action. In other words there is no "Yes or No" decision to be made that is required by a question. People are naturally conservative, it's an instinctive defense mechanism. Faced with the question "Do you want to do something with an unknown thing that will lead to an unknown result?" the automatic response is "No" Questions are demanding. They demand a response. The auto defense mechanism will answer in the negative. So instead of requiring a black or white answer to a question we substitute a statement of action to which the user can relate A question has been asked already but subliminally and by the user. The Automatic question that every one asks themselves when they arrive at any new situation is "What Now?" The action statements provide the answers to that question. The subliminal question that the creators of a webpage ask is "What do you want to do now?" The traditional method only gives people more questions which require a decision making effort. What the Action statement method does is provide answers. And when it all comes down to it that's what we seek, not questions, we want answers. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
