Alexander Hilton wrote:
> tom,
> 
> how about.....
> 
> 1. Collect a copy of each of your local papers
> 2. enter in all the names of journalists, email addresses and phone
> numbers that you can find.


Please *don't* do this. I'm a journalist in an unrelated field, and have
been on the receiving end of similar tactics throughout my career.
Sending scatter-shot information to any and every journalist on a
publication is a sure-fire way of getting ignored. One of the most
common criticisms of PR agencies is using junior staff to work blindly
through a directory of hacks irrespective of what their beat is.

Finding the right reporter (by doing some research) on each publication
and speaking to them directly will be far more productive, and probably
won't take any more collective effort.

Jonathan

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