On Tuesday 13 May 2008 19:45, Ian Clarke wrote:
> On Tue, May 13, 2008 at 12:59 PM, Matthew Toseland
> <toad at amphibian.dyndns.org> wrote:
> >  As nextgens pointed out recently, our current website has a 40% 
conversion
> >  rate - that is, 40% of our unique visitors downloaded Freenet.
> 
> Firstly, I don't buy that stat, and secondly, the inference you draw
> from it is wrong.
> 
> I don't buy the stat because:
> 
> 40% of visitors view the download page (according to Google
> Analytics), that doesn't mean 40% of visitors downloaded Freenet, or
> really understood what it was when they clicked on this. I think a lot
> of people just habitually click on "Download" when they see it.

Fair point. Nextgens, can you get us a statistic on the number who actually 
downloaded new_installer.jar ??
> 
> > Given the
> >  level of political baggage and technicality that Freenet inevitably comes
> >  with, that suggests that the website is not the biggest problem facing 
us.
> >  No?
> 
> No.  I definitely don't think you can conclude that the website isn't
> a problem from this statistic.  I mean, just look at it, its a mass of
> text, with a menu the length of the Amazon river.  I've personally had
> many experiences of people not having a clue what Freenet was, nor
> trying it out, even after viewing the website.

Because Freenet's start page is a blog, which doesn't contain any content that 
would be relevant to a newbie?
> 
> I've even had experiences of people raving about how great Freenet
> was, but later admitting that they hadn't even tried it.  Something is
> wrong when people can be excited by something, yet not even test it.

That's not uncommon in all walks of life!
> 
> >  IMHO the bigger problem is user retention. And how do we get better user
> >  retention?
> >  - More content.
> >  - Better performance.
> >  - A usable chat client. (Whether or not we choose to spend project 
resources
> >  on this, IMHO it will result in higher user retention).
> 
> All important, but the website is also important.
> 
> Ian.
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