1. My jaw dropped when I read of the cost of hiring the PR firm - was it $2.3 million? What could THIS group do with that kind of money?

2. I lean to the left about as far as anyone on this list, but I have to wonder if the Feds belong in this business at all? And if so, would it not be to simpler and cheaper to hire one very motivated person who would seek *private* funding for a web site that worked? And VOLUNTEERS who knew how to promote widely?

At 9:42 PM -0400 4/20/05, Andrew Pleasant wrote:
Hello,

Agree on the points about the web site. Additionally, try to figure out which physical exercise group you belong to if you don't exercise everyday .. a required response to access a customized food pyramid...if the web site worked that is. Again, turning away the people perhaps most in need of the information.

Underlying is the already ongoing controversy about the Feds hiring a private PR firm, Porter Novelli that often/mainly works for the food industry, to conduct the marketing associated with the release of the new pyramid(s). Gov. sources claimed the contract was necessary because they did not have the resources or skills to proceed without assistance and needed industry support to succeed according to an Associated Press article in recent NY Times. Critics argue it is like giving a wolf keys to the hen house. From that perspective, it is no surprise that the information is difficult to access. For what its worth.

Best,

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