>From: "Tsuchiya,A (pgt)" <[EMAIL PROTECTED]>
Reply: Aki-- Joe Dunphy here, Clifton, NJ, USA. I will give you some ideas on
internet radio as a piece of the puzzle. I happen to host an internet radio
show, "Poor Richard's Shoebox," on VoiceAmerica.com. As a result of having to
figure out what radio ratings actually mean, I would direct you to the Arbitron
website, under radio ratings, where you will see that a very large and growing
number of 65 year old and up listen very much to the radio, particularly talk
radio.
You can actually parse the demographics by Arbitron's regions, which are a
little hard to decipher without the help of someone skilled in reading them. I
happen to be quite well versed in statistics, yet Arbitron has gone out of its
way to make it dense reading except to subscribers.
The exciting thing here is that you can listen to the radio, and download
whatever you want into a podcast-catching device, like iPod, Penguin, and the
like. The media challenge here is, as people get older, and start to lose their
hearing, there may be room for a device that translates the audio into text of
some type, like closed-captioning. Also unexplored is "emergency information,"
normally confidential, so if you have alzheimers disease for instance, there
would be a universal 911 type code for emergency responders to access, which
would tell officials who the person was, and where to contact the next of kin,
any emergency medecines they might need, like for diabetes, and any specific
allergies, in case they were in an accident, and had to be taken to an
emergency room.
As to radio, there seems to be a growing number of talk shows that cater to
the interests of the elderly. One I know of is Jacquelline Marcell's excellent
book Elder Rage, and her radio show connected to elder care issues. That is in
the US as well, but the phenomenon of elder care is rising in the developed
countries, like Germany, France, UK, Canada, etc.
On the low-power FM front, greater access by communities may be helpful on
this issue, but this field is very much in the development stage.
On the emergency care level, there is supposed to be an enhanced e-911 on the
high speed internet II, where EMS can reverse-read the address of the emergency
phone call, and have advanced access to patient information. But the HIPPA law
(something like Health Information Patient Protection Act) covering privacy and
identity theft issues imposes some much needed strictures against unauthorized
release of patient data, so there are those issues to cover as well. Hope this
has been of some help.
Joe Dunphy 8-7-05
>Date: Sun Aug 07 13:51:19 CDT 2005
>To: [EMAIL PROTECTED]
>Subject: [DDN] Media Literacy programs as policy to bridge UK digital divide
>From: Aki Tsuchiya at LSE (completing MSc in Media Regulation and Plicy)
>
>Dear Members of the Digitaldivide,
>
>Hello. I'm currently studying at the London School of Economics and my
>dissertation is titled "Media Literacy as Policy: Inclusion of the elderly
>(and future generations) into the Information Society". It is a research based
>in the UK and looks at the emergence of media literacy as policy but with
>particular attention to the case of empowering the eldrly which are being
>excluded as all public services such as health are going online.
>
>I was hoping you could help me out with an issue that I am struggling with.
>
>One of the definitions of media literacy is for all groups of the population
>to have the basic skills to use PCs, mobile phones, Digital terrestrial
>television (Freeview) which will be internet enabled/enhanced.
>
>Ofcom, the UK communications regulator has been given the specific remit by
>Parliament "to promote media literacy" in the 2003 Communications Act. As the
>eGovernment plan rolls out to meet the deadline to have all public services
>online by end of the year, there is increasing concern of whether citizens
>will be using this service properly, including the national health service
>(NHS - public medical plan).
>
>Moreover, apart from NHS (under Deparment of Health), the Department of Trade
>and Industry (DTI), Department for Education and Skills (DfES) and Office of
>Deputy Prime Minister (ODPM - deals with eGovernment) are all going online but
>sooner or later will have to face the problem of access due to poor media
>literacy by elderly citizens.
>
>As the story of social exclusion goes, those who most need the service dont
>have the means = the elderly.
>So media literacy programs will be all the rage. But it is very resource
>intensive and time consuming, but it remains highly unccordinated.
>
>I have two questions:
>1) Are there any economic arguments/studies that supports the empowerment of
>the elderly/retired population group by engaging them into the knowledge
>economy via the internet?
>
>2 From a policy-making perspective, do you think Ofcom should be empowered to
>coordinate all the media literacy initiatives across the departments? What
>power would the FCC have in such a circumstance?
>
>Thank you for your attention.
>
>Aki
>MSc Media Regulation and Policy
>LSE - Deparment of Media
>[EMAIL PROTECTED]
>
>
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