On Tuesday, 1 July 2014 at 17:45:02 UTC, Gary Willoughby wrote:
There is currently an effort made by w0rp to redesign the D
website. This is a good thing and i applaud his efforts. The
website really does need an overhaul. However i find it
extremely alarming that there is a casual disregard for any
sort of consistency of the D brand.
http://forum.dlang.org/thread/[email protected]
Here are some quotes:
On Saturday, 31 May 2014 at 19:49:22 UTC, w0rp wrote:
* The logo is something I quickly put together with InkScape.
Look at it as "please insert better logo here."
On Sunday, 1 June 2014 at 10:03:09 UTC, w0rp wrote:
Branding does need to be worked on. Speaking of the site I'm
working on... I would love to see something like the current D
logo, but flatter.
On Monday, 30 June 2014 at 21:23:59 UTC, David Gileadi wrote:
My opinion is that the redesign preserves the spirit of the
current logo while fitting in well with the flatter look. I
think someone who sees the one logo will recognize the other
in it (unlike some of the recent proposed logos).
On Sunday, 29 June 2014 at 22:15:48 UTC, w0rp wrote:
The old logo is a bit too fat and round to fit with the new
design, so I'd like something which is obviously still the
same brand, but looks a bit flatter.
On Tuesday, 1 July 2014 at 08:58:38 UTC, Dicebot wrote:
Doing logo restyling together with web site update is not
unheard of. Why do you see this a big deal? As long as it is
recognizable and not fundamentally different of course. Having
logo that simply does not fit into new design is worse.
On Tuesday, 1 July 2014 at 10:04:50 UTC, David Nadlinger wrote:
I'd say your zeal is a bit misdirected. "Professional" brands
are relaunched all the time.
On Tuesday, 1 July 2014 at 10:53:56 UTC, Jacob Carlborg wrote:
Some companies also use different versions of their logo for
different purposes. One on the website, one on print and so on.
On Tuesday, 1 July 2014 at 12:38:39 UTC, w0rp wrote:
Generally for the logo, I'm looking for someone who does know
what they are doing with Inkscape or similar tools to produce
something which fits instead.
These quotes are from people who are terribly misguided and
lack any sort of sensibilty about what branding means and it's
impact on perceptions of products. They show a complete lack of
understanding what the brand is for and what it represents.
Especially when dealing with users perceptions.
You could have been less insulting while sharing your thoughts.
Yes logo changes do occur but they can be incredibly hurtful
for companies and products if they don't get it exactly right.
All logo changes of established entities should be managed with
utmost care and respect. Simply by changing the icon for which
you are recognised internationally, you pay an immediate cost
of non recognition but it's the perception of users that create
the biggest fallout.
Change for change sake is madness and something which should be
considered very carefully. The current D logo has spread and is
now associated with D. It appears on the website, t-shirts,
slides, videos, etc. Heck i even use it for all the evangelism
i do at work.
Before writing software i spent 20 years working as a
professional graphic artist and the attitudes above not only
incense me but make me dispair. D is a language i care about
and use daily and to see this totally unprofessional side of
the community leaves me speechless.
* D is a brand, whether you like it or not
* The logo is the essence of that brand
* D has a history of poorly managed change
* D's community has been destroyed once before (Tango)
* D has the preception of unreliability
* D is not seen as a professional offering
* D is perceved as half finished
This is something we need to remedy and updating the website is
a good first step. Changing the logo however is not! Changing
the logo is adding to the history of D's poorly managed change
in a period when we are starting to see real interest and usage.
People need to have the perception that the brand is strong and
that the product is stable. The logo reflects this. The logo is
an icon of D as a product. Just casually tossing it aside is
allowing further extension of user perceptions of
unprofessionalism. We need to nuture the brand to create the
perception and feeling of security, stability and
professionalism.
Please re-watch the Quo Vadis talk given by Andrei at Dconf
2013 about being corporate and professional.
https://www.youtube.com/watch?v=4M-0LFBP9AU#t=1h0m30s
Walter does not own the copyright to the current logo. It
probably won't but that could bite us in the ass in the future.
Better to switch to a new but familiar one now with copyright
assignment to Walter. A corporation would never, ever use a logo
they don't own.
I just happen the like the flat version better so I think
switching to it is an improvement in both style and legalities.
