On Tuesday, 1 July 2014 at 17:45:02 UTC, Gary Willoughby wrote:
Yes logo changes do occur but they can be incredibly hurtful for companies and products if they don't get it exactly right. All logo changes of established entities should be managed with utmost care and respect. Simply by changing the icon for which you are recognised internationally, you pay an immediate cost of non recognition but it's the perception of users that create the biggest fallout.
I certainly didn't imply that we wouldn't need to exercise care in my earlier reply.
Before writing software i spent 20 years working as a professional graphic artist […]
Care to share any work samples/your la(te)st portfolio? David
