On Tuesday, 10 February 2015 at 22:07:50 UTC, Ola Fosheim Grøstad wrote:
But when the project becomes big and it is difficult to perceive changes that are significant I suppose many will feel that contributions won't matter, because the context is too large. The website was small enough and contributions are visible... so people chimed in.

This is of course some of the dynamics in:

http://en.wikipedia.org/wiki/Tragedy_of_the_commons

But you can counter it by breaking up into smaller units, e.g.

http://en.wikipedia.org/wiki/Adopt_a_Highway

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