namespace and new.net and where is microsoft in this game?

[ka]

So, what happens if Bill wants "bill.gates" as his domain name, but his
ISP, earthlink has decided that bill.gates resolves to something other
than Bill likes? Perhaps Bill goes to namespace.org and fights back by
registering "bill.gates" and resolves it to his own site.
Is there any sense in this?
Maybe He just buys his own DNS system, and builds it into windows!
It sounds like the Internet is fracturing into clumps of Lumpynet?
Is there any point in supporting this?
Opinions?
Ken
Pacific.Net