Hi Keith,

--- Keith Teare <[EMAIL PROTECTED]> wrote:
> Elliot Noss suggested I begin a thread on the discuss list regarding
> RealNames. Before I do, let me disclose that I am the founder of the

I'm trying to think of scenarios where a Realnames Keyword would be
useful, especially compared to alternatives such as using a
Pay-per-click search engine, or just a regular domain name.

For the "Basic Keywords", is there any form of price protection in the
future? e.g. suppose I own the Basic Keyword for "Kirikos" (my
surname), which gets very few searches. 3 years from now, I become
President of the United States or something, and the number of searches
increases a million-fold. Would I still be paying $49/yr? As a better
example, suppose the people who invented the "Segway" people mover or
Microsoft for their XBOX bought a Realnames keyword for their brands
before announcing the new products. Would they be paying $49/yr every
year, or is it usage based in the future?

If it becomes usage based, then it's not clear to me how the registrant
benefits, since they could have made the choice of buying a better
domain name, and marketing that (and presumably no one else could buy
that keyword later, as it becomes a "premium" keyword). In other words,
is one penalized by one's own success, if creating a new brand that
becomes popular?

Presumably for words which always remain "Basic Keywords" due to
limited usage, their cost per visitor turns out to be high, as there
are a low number of searches for that $50 fee? Wouldn't they have been
better off driving their traffic using a Pay-per-click search engine
such as Overture instead?

Sincerely,

George Kirikos
http://www.kirikos.com/

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