Maybe your are not up tp date.

> On a side note, I'm curious what happens if some other company did the
> exact same thing you/new.net/whoever did, had the exact same fake tlds,

Nothing special happens. The biggest player wins.
Look, there are three registries which offer or offered registartions under
the .shop TLD
# TLD RSC Manager
1  shop Nnet New.net
2  shop NSpace Name.Space
3  shop TUR The Universal Registry
http://root-dns.org/vuedat/tld/vuedat_tld.php

You may have a look at www.name-space.com and www.domainisland.com and
compare them with New.net.
Where would you register your .shop domain? (i know you won't register any)
In fact, you could set up a registry for .shop...but do not expect many
registrants.

> and let people create any tld they wanted and didn't care what name was
> registered.
You may have a look at www.nameslinger.com
There you can create any TLD you wish!
But some TLDs are recognised as TLDs by other companies. Try to register a
.shop or a .god domain name.

"Unfortunately we cannot register domains ending in '.god' - YET.
NameSlinger is in the process of contacting and/or negotiating with the
currently recognized manager of this TLD in order to offer it. This is being
done in order to provide domain name registration with the least possible
conflict.Fill out the form below to be notified when this name is
available."

"Any names with the top level domain (TLD) of "shop" are in use by other
services. Please try a different name."

You see, even without a governing body, some TLDs of other companies are
respected. You have to be the first or you have to be the biggest.
The latter is better (see ARNI and NeuLevel).



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