Ross Wm. Rader wrote:
Besides, the DNS is not a directory, it isn't an application, it isn't, itIt is, it is, it always has been. People remember company or organization names, not domains. When they're looking for the Shooblyboo Corporation, they don't Google for the company -- they try shooblyboo.com first. If that fails, then they go to a search engine.
isn't, it isn't.
If you really want to provide users with certainty thenActually, they largely haven't.
start building applications that will provide them with it - don't rely on
something that wasn't designed to do it, to do it. Give your customers more
credit - after all, they figured out 888 numbers.
The FORUM program on KQED here in San Francisco, for instance now has to announce "Our toll-free number is 866-SFFORUM -- that is, 866-733-6786 -- NOT the 800 number, be sure you don't call the 800 number, because we've had lots of complaints from the business at that number." Every ten minutes. Many people still assume that toll-free is 800, dial first, and check the area code later. My current employer has an 866 number as well -- just about every call we get on the toll-free number has already called 800, gotten bitched out, and then looked harder.
