Paul Gordon wrote:
At 2:03 PM -0800 2/15/03, Roger B.A. Klorese wrote:How do you get from one to the other?
but I have played a
significant role in the success of billion-dollar corporations, creating
strategies that have resulted in hundreds of millions a year in sales,
so call me back when you've done the same.
So we should put you in the same basket as Ken Lay then?
No, I've done it for companies that have served and continue to serve their customers and be well-thought-of by their users.
And I did it the way good product management and strategy works.
It has *nothing* to do with giving customers what they say they want -- because customers don't think about solutions. They think about problems, then express a solution only in terms of the things they already know about.
They don't innovate.
Serving customers is about hearing what they say they want, finding the root issues, and selling what they NEED to best solve the problem, not what they say they want.
Stupid unsuccessful companies give customers exactly what they say they want. Smart ones analyze, innovate, and solve.
