> From: [EMAIL PROTECTED] > [mailto:[EMAIL PROTECTED] On Behalf Of Robert L Mathews > > > At 6/5/03 9:23 AM, Roger B.A. Klorese wrote: > > >The only point it makes is that there is a small minority > out there woh > >believes that technical differentiation is what makes a business > >successful, not service and market differentiation. The world shows > >otherwise: the sides of the road are littered with the corpses of > >superior technology and superior technologists. > > ... and with even more companies that thought they could succeed by > marketing crappy products at consumers.
Nah. While there's been a boom of this in the last few years, it's been clear that adequate technology with exceptional marketing slays exceptional technology with adequate marketing damn near every time. > Anyhoo, I suspect your remark might be directed at me based > on my earlier > comments, but if so, it's a misinterpretation of what I meant. My > particular brand of "technical differentiation" lies in the > direction of > making complicated services reliable and easy to use via the > application > of lots of backend elbow grease. That's a technical effort that > *automatically* leads to "service and market > differentiation"; I don't > think they're orthogonal. It was not directed at you.
