On 10/24/2013 12:43 PM, Richard Pieri wrote:
Derek Martin wrote:
It's based on the study of human behavior, and as such it's no more
and no less a science than psychology or sociology, IMO.
Successful marketing is based on educated guesses and a great deal of
luck in the face of whimsical markets, not on repeatable
experimentation and observation like psychology and sociology are.
In Dilbert's immortal words, marketing is "Just liquor and guessing". ;-)
--
Bill Horne
339-364-8487
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