Italo and Ryan: Thank you!

I think this work is so important that we should form a small subgroup to focus 
intensely on it over the long term. I'd also like to thoroughly document the 
press contacts we cultivate as well as the PR methodology used--so that I and 
others can understand how this is done. Italo's presentations should form the 
nucleus of this, but we'll customize it for the North American market as needed.

Once the new wiki is set up, let's document ourselves there. Until then, we can 
discuss and stub out the work on this list (or the marketing list, if that's 
more appropriate).

-Ben

On Oct 6, 2010, at 6:09 PM, Italo Vignoli wrote:

> Ryan Singer wrote:
> 
>> I'd also like to throw my hat in as a media representative. I've done paid
>> PR work for multiple OSS vendors, and I was a marketing contact for OOo for
>> 6 years.
> 
>>> Also, I don't much, in detail, of what Italo is doing.
> 
> I have been handling media relations for OOo as a traditional media
> representative for over six years now, with significant results (I have
> presented them at the last two conferences, and there is still a video
> of my show in Orvieto).
> 
> I am willing to help. I have media trained the steering committee by
> conference call, which is not the most effective way of doing it but is
> nevertheless better than nothing.
> 
> I would say that the first step is to build a media list of US journos,
> and start to establish relationships with them. Main target are PC and
> Windows journalists, then Mac, then Linux.
> 
> I think that there is a marketing list now, and I would love to follow
> the discussion there.
> 
> Ciao, Italo
> 
> -- 
> Italo Vignoli
> Mobile: +39.348.5653829 - VoIP: +39.02.320621813
> Email: [email protected] - Skype: italovignoli
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Benjamin Horst
[email protected]
646-464-2314 (Eastern)
www.solidoffice.com

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