Great list, very practical.  Your point 1 on USE your Fair Use rights is
right on target.  NPO's that I work with are often scared to take that
"risk" and end up missing out on great outreach opportunities.

-Brian

On Thu, Jul 31, 2008 at 10:52 AM, Kevin Driscoll <[EMAIL PROTECTED]>wrote:

> Nice, comprehensive post, Nelson.
>
> Another great resource is Make Internet TV from PCF:
> http://makeinternettv.org/
>
> Kevin
>
>
> On Thu, Jul 31, 2008 at 9:15 AM, FreeCulture.org - Students for Free
> Culture <[EMAIL PROTECTED]<[EMAIL PROTECTED]>>
> wrote:
> > Writes Nelson Pavlosky on our blog:
> >
> > During my time interning at [SPARC][1] this summer, I've been working on
> > getting them involved with online video in a free culture compatible
> > fashion. In an effort to make sure they remain ideologically pure and
> > practically well-guided, I've written up a "best practices for online
> > video" document for them (republished below) which contains all of the
> > goals I think an organization should pursue when
> > creating/publishing/using video online.
> >
> > What do you folks think? Anything I missed? Anything you disagree with?
> > If other SFC members and the Internet at large agree that these are good
> > practices that SFC should follow, perhaps this could be adopted as an
> > official SFC document?
> >
> > ### Best Practices for Online Video
> >
> >  * **Exercise your fair use rights -** If you don't use it, you lose
> > it! When you need to quote something or reference something, do it,
> > don't be scared. Just follow the Center for Social Media's "[Code of
> > Best Practices in Fair use for Online Video][2]".
> >
> >  * **Open content licenses -** Make it obviously legal to share, cut up
> > and remix your content. Use a [Creative Commons][3] license that allows
> > for remixing. (All current CC licenses allow for sharing, at least for
> > noncommercial purposes.)
> >
> >  * **Encourage remixing -** Provide a copy of the video in an
> > uncompressed, unedited form somewhere. This can make it easier for
> > people to reuse your content in future projects.
> >
> >  * **Provide a copy in an open video format -** Use the [Ogg Theora][4]
> > video format! It's an open standard, meaning we know exactly how it
> > works, and it is not patent-encumbered, meaning we don't know of any
> > patents that would prevent you from using it however you want, and
> > nobody can force you or anyone else to pay royalties for the "privilege"
> > of using the format. See [Xiph.org's page on Theora's benefits][5] and
> > [why Ogg Theora matters for internet TV][6]. [Blip.tv][7] allows you to
> > upload in Ogg Theora and it will attempt to play Theora videos in your
> > browser using the [Cortado java video applet][8] (see the [Inquirer
> > article][9] on this).
> >
> >  * **Provide multiple formats -** That said, you should try to provide
> > as many video formats as practical. Give people options, in case they
> > have trouble playing or using one or more of your formats. Just make
> > sure one of those options is always an open format.
> >
> >  * **Open source video editing - **When possible, capture and edit your
> > videos with open source tools, and promote those tools to others.
> > Unfortunately, it is currently difficult to do FOSS video editing on Mac
> > OS X. It is slightly easier to do it on Linux with tools such as
> > [Kdenlive][10], [Kino][11], and [Cinelerra][12], and Linux distributions
> > dedicated to working with multimedia such as [Ubuntu Studio][13]. Also,
> > the next version of [VLC media player][14], 0.9, is expected to make it
> > easy to do screencasting / screen capturing on any platform, with a nice
> > GUI / wizard to walk you through the process.
> >
> >  * **Open source media server -** Use open source software to serve up
> > your video. This is easy if you are video podcasting: any blogging
> > software that produces a [web feed][15] with [enclosures][16] will do,
> > such as [Wordpress][17]. In fact, with Wordpress, all you have to do is
> > link to your video file in a format WordPress knows about (MP3 and MP4,
> > from quick testing).  This automatically packages the video in an
> > enclosure in your RSS feed so that anyone with a smart feed reader can
> > automatically download the video. The [Podpress][18] plugin for
> > Wordpress should make this even easier. An open source media server for
> > streaming video can be a bit more complex. The option I am helping SPARC
> > pursue at the moment is [ePresence][19], an apparently mature open
> > source project which unfortunately requires a Windows computer at the
> > moment, but which is supposed to be migrating to Linux in the distant
> > future.
> >
> >  * **Open source client -** People should be able to view the video
> > using 100% open source software, and you should encourage them to do so.
> > [Miro][20], a free / open source internet tv and video player, is great
> > for podcasting. As for streaming media, just make sure it plays in
> > [VLC][21].
> >
> >  * **Offer a downloadable format -** Sometimes people want to access
> > video while not connected to the Internet. Offering a download link lets
> > people with slow connections watch your high resolution video through
> > the power of delayed gratification. Also, letting people download your
> > stuff aids distributed preservation.
> >
> >  * **Decentralized distribution system -** Services like Youtube offer
> > convenience, but we at Students for Free Culture believe any one player
> > monopolizing video distribution is bad. It's good to preserve options of
> > self-hosting and self-aggregating available, and to use them in parallel
> > with other distribution methods.
> >
> >  * **Redundancy and long-term preservation -** Post your video to
> > multiple locations so if one goes down it will still be available. Be
> > especially sure to use the [Internet Archive][22], as that is meant for
> > long-term preservation. ([Blip.tv][23] will crossload video to the
> > Internet Archive for you.)
> >
> >  * **Provide good metadata -** Tags and other descriptors can make it
> > easier for people to find your video. Thumbnails can make it easier to
> > skim through your content (automatically provided by Internet Archive).
> > Categorize! Annotate!
> >
> >  * **Write out a transcript -** Gives you more googlejuice / makes your
> > site more attractive to search engines! Also more accessible for the
> > disabled.
> >
> >  * **Provide feeds and other ways to subscribe to your content -** If
> > people like what you have, make it easy for them to get further updates.
> >
> >  * **Bookmarking / social networking / embedding -** make it easy for
> > people to save the location of a video, and to share it with others.
> > Naturally, try to support open source tools when possible, such as the
> > [Connotea][24] scholarly bookmarking software.
> >
> >   [1]: http://www.arl.org/sparc/
> >
> >   [2]: http://www.centerforsocialmedia.org/resources/publications/fair_
> > use_in_online_video/
> >
> >   [3]: http://creativecommons.org/
> >
> >   [4]: http://en.wikipedia.org/wiki/Theora
> >
> >   [5]: http://theora.org/benefits/
> >
> >   [6]:
> > http://maketelevision.com/log/why_ogg_theora_matters_for_internet_tv
> >
> >   [7]: http://en.wikipedia.org/wiki/Blip.tv
> >
> >   [8]: 
> > http://en.wikipedia.org/wiki/Cortado_(software)<http://en.wikipedia.org/wiki/Cortado_%28software%29>
> >
> >   [9]: http://www.theinquirer.net/en/inquirer/news/2006/05/31/bliptv-
> > to-become-an-open-youtube-alternative
> >
> >   [10]: http://en.wikipedia.org/wiki/Kdenlive
> >
> >   [11]: 
> > http://en.wikipedia.org/wiki/Kino_(software)<http://en.wikipedia.org/wiki/Kino_%28software%29>
> >
> >   [12]: http://en.wikipedia.org/wiki/Cinelerra
> >
> >   [13]: http://ubuntustudio.org/
> >
> >   [14]: http://en.wikipedia.org/wiki/VLC_media_player
> >
> >   [15]: http://en.wikipedia.org/wiki/Web_feed
> >
> >   [16]: http://en.wikipedia.org/wiki/RSS_Enclosures
> >
> >   [17]: http://wordpress.org/
> >
> >   [18]: http://www.mightyseek.com/podpress/
> >
> >   [19]: http://epresence.tv/
> >
> >   [20]: http://www.getmiro.com/
> >
> >   [21]: http://www.videolan.org/
> >
> >   [22]: http://www.archive.org/details/movies
> >
> >   [23]: http://blip.tv/
> >
> >   [24]: http://www.connotea.org/
> >
> > URL: http://freeculture.org/blog/2008/07/31/best-practices-online-video/
> > _______________________________________________
> > Discuss mailing list
> > [email protected]
> > http://freeculture.org/cgi-bin/mailman/listinfo/discuss
> >
>
>
>
> --
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-- 
Brian Rowe
Legal Intern
Creative Commons
[EMAIL PROTECTED]
(206) 335-8577 (Cell)

Access To Justice Technology Principles
www.ATJWeb.org

Freedom for IP
www.FreedomforIP.org
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