Hey Sage, Thanks for the links. I love the data-driven methodology. It's great to see quantitative research happening among a dispersed community like this.
I'm looking forward to seeing some of the Editor banners. The data indicate that *photographic* ads are effective, not necessarily - as you suggested - photos of Jimmy Wales in particular: "Banner design: In our testing this year, we also quickly learned that graphical banners perform almost 100% better than text banners with the same message. Because of this, we will obviously be using more graphic heavy banners than we have in past campaigns." Should SFC members start producing some photographic banners in the style of the Jimmy Wales appeal? I don't see ANY graphical banners at all in the queue here: http://meta.wikimedia.org/wiki/Fundraising_2010/Messages/New Very excited that the campaign is off to a good start and optimistic about the next few weeks! Kevin _______________________________________________ Discuss mailing list [email protected] http://freeculture.org/cgi-bin/mailman/listinfo/discuss FAQ: http://wiki.freeculture.org/Fc-discuss
