Facebook Tells Court ‘Like’ Feature Vital to Free Speech

Facebook’s “Like” feature is vital to 500 million people who share ideas on the 
social network and must have free-speech protection under the U.S. 
Constitution, a lawyer for the company told a federal appeals court.

“Any suggestion that such communication has less than full constitutional 
protection would result in chilling the very valued means for communication the 
Internet has made possible,” Aaron Panner, Facebook Inc. (FB)’s lawyer, told a 
three-judge panel today in Richmond, Virginia.

Facebook is seeking to reverse a lower-court ruling, which came in a 
retaliation lawsuit brought by six people fired from the Hampton, Virginia, 
sheriff’s department, that a Facebook “Like” isn’t First Amendment speech.

The case involves Danny Carter, a former Hampton jailer, who claims he was 
fired after he posted a picture of his boss’s opponent in the sheriff’s race on 
his Facebook page, along with a link to the contender’s website.

The post, made almost four years ago because Carter clicked the “Like” button 
on the “Jim Adams for Hampton Sheriff” Facebook page, was the subject of 
arguments today over how to view one-click, online endorsements of a person, 
idea or product.

‘Liked Something’

“Carter clicked the Like because he liked something,” U.S. Circuit Judge 
Stephanie Thacker said to a lawyer for Hampton Sheriff B.J. Roberts during the 
40 minute hearing. “How is that any different than perhaps putting a sign in 
the yard saying ‘I Like Ike’?” she asked. 

Thacker’s question backed Facebook’s contention in legal briefs that hitting 
the ‘Like” button on a candidate’s website or Facebook account is no different 
from a yard sign, which were ruled protected speech by the U.S. Supreme Court 
in 1994.

The Menlo Park, California-based company was given three minutes of argument 
time today and received no questions from the judges.

Carter, 40, joined by five others, sued Roberts when they were fired after the 
sheriff won re-election in 2009. They claim Roberts retaliated against them for 
supporting Adams, violating their rights to political affiliation and to speak 
as citizens on issues of public concern.

U.S. District Judge Raymond Jackson in Norfolk, Virginia, on April 24, 2012, 
dismissed the lawsuit, rejecting the plaintiffs’ First Amendment claims.

‘Substantive Statement’

He ruled that simply “liking” a Facebook page didn’t amount to “a substantive 
statement” that warrants constitutional protection.

In his decision, Jackson said two federal court decisions in 2011 that held 
constitutional protections extended to Facebook involved actual statements 
posted on a user’s page.

“The court will not attempt to infer the actual content of Carter’s posts from 
one click of a button on Adams’s Facebook page,” Jackson, appointed by 
Democratic President Bill Clinton, wrote in his decision. “For the court to 
assume that the plaintiffs made some specific statement without evidence of 
such statements is improper.”

Jackson’s ruling was criticized by constitutional lawyers who said he ignored 
the fact that other protected speech on the Internet, such as uploading a video 
or donating money to a campaign, are done with one click of a button.

“You are expressing the relevance of a message and that’s good enough,” Eugene 
Volokh, a law professor at the University of California at Los Angeles, said in 
an interview.

Performance Issues

Roberts said in a deposition that he doesn’t use Facebook, and found out about 
Carter’s online support for Adams from someone else. He contends Carter and the 
other employees weren’t fired for their opposing him. Rather, they were let go 
for performance or other reasons, he said.

Jeff Rosen, a lawyer for Roberts, argued that “liking” a Facebook page means 
many things and was too obscure an act to warrant protection. People may “like” 
Target’s page to get a coupon or because they’re curious about something that 
can only be seen by hitting the feature, he said.

“It’s like opening a door into a room,” Rosen, of Pender & Coward PC in 
Virginia Beach, Virginia, said. “You can’t see what’s in there until you click 
on the button. That’s not speech.”

Billion Clicks

“Facebook has 3 billion ‘like’ clicks a day,” he said. “Is each one of those 
speech? I don’t think so.”

Rosen said one of the plaintiffs in the case had liked Adams’s page 
accidentally, and asked how that could be considered protected speech.

“That’s the problem with Facebook,” he said. “You don’t know what your actions 
will do or the consequences they will have.”

James Shoemaker, a lawyer for the fired employees, countered that an e-mail or 
note inadvertently sent to the wrong person about a political candidate would 
still be protected speech.

The case is Bland v. Roberts, 12-1671, U.S. Court of Appeals for the Fourth 
Circuit (Richmond).

To contact the reporter on this story: Tom Schoenberg in federal appeals court 
in Richmond, Virginia, at [email protected].

To contact the editor responsible for this story: Michael Hytha at 
[email protected].

Find out more about Bloomberg for iPhone: http://m.bloomberg.com/iphone/


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