Snipped from THE WEEKLY SPIN, SEPTEMBER 26, 2007

ANIMATED PAPER CLIP SEEKS HELP IN ESTABLISHING FRONT GROUPS
http://www.prwatch.org/node/6477 

Alarmed at its rival Google's proposed purchase of the internet marketing firm 
DoubleClick, Microsoft is seeking to stoke 
opposition to the deal through its PR firm, Burson-Marsteller (B-M). B-M sent 
emails "to a number of top UK businesses," 
reports The Observer, urging board members "to raise the issue of Google's 
dominance of search engines with politicians, 
regulators and the media." The email, from B-M director Jonathan Dinkeldein, 
also invited companies "to join a new 
organisation--Initiative for Competitive Online Marketplaces--which in the next 
few weeks will make a series of announcements 
on Google, internet privacy and copyright." Dinkeldein later admitted that the 
group was formed by Microsoft, though his email 
did not disclose Microsoft's role. In the U. S., B-M pitched cautionary stories 
on the Google-DoubleClick deal. The Wall Street 
Journal received an email from B-M warning about "what is not known about 
Google's handling of personal data and their 
related privacy practices." The email, which also didn't disclose the Microsoft 
connection, went on to say "it would be a powerful 
consumer service to delve into these issues with journalistic vigor."
SOURCE: The Observer (UK), September 23, 2007


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