Mark Schraad wrote:
> nice article on desgin talent and d-schools on this morning's bweek
I don't understand why those of us who design things keep praising "d-
schools" and "design thinking".
The theory behind design thinking & d-schools is, to me, this:
"Design is important. Too important to be managed by those fuzzy
people who actually do design. It's time for designers to step aside
and allow themselves to be led by a new generation of MBAs who have
taken a couple of courses about design (but who don't do design)."
How does this help us? It seems to me that the purpose of a D-School
is to rob us designers of a career path and to allow MBAs to manage
us instead of allowing us to pull ourselves up into corporate
management. It circumvents what I deeply believe is the natural
evolution of business towards more design-centric (which is to say
user experience design-oriented) management.
We designers, I think, are too starry-eyed and flattered by the term
"design thinking" ("Ooh, they want business people to think like I
do!") to notice that it may well be a tool to pull us out of the
management loop.
What do you think?
-Cf
Christopher Fahey
____________________________
Behavior
biz: http://www.behaviordesign.com
me: http://www.graphpaper.com
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
List Guidelines ............ http://beta.ixda.org/guidelines
List Help .................. http://beta.ixda.org/help
Unsubscribe ................ http://beta.ixda.org/unsubscribe
Questions .................. [EMAIL PROTECTED]
Home ....................... http://beta.ixda.org
