Dan, you wrote about the origin of design thinking: > [..] It was likely, > "Our numbers are flat. Hey, those design folks have neat ideas and a > different process than what we do. How can we get some of that?" And > thus, "design thinking" was born.
Yes, that sounds likely. But then you write a bit about concepting, including: > "Design > thinking advocates seem to think some Morloch will finish the concept > for them, outsourcing the details somewhere." That paragraph seems to imply that you equal design thinking with concepting, or at least that the end result of design thinking is a design concept. I cannot believe you would want that idea to persist, so I am asking you to explain what you really meant... :-) Peter -- Peter Boersma | Senior Interaction Designer | Info.nl http://www.peterboersma.com/blog | http://www.info.nl ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
